Brand Manager executing marketing strategy for hematology products at CSL Behring. Managing brand performance and leading cross - functional collaboration in compliance with regulations.
About the role
- Brand Director overseeing all aspects of brand management and marketing strategies for McCormick. Leading strategic planning, P&L management, and consumer promotion initiatives.
Responsibilities
- Manage P&L and budgets of product groups (major revenue impact to Company).
- Develop comprehensive annual brand plans and present to divisional leadership; lead transformation business change (e.g., Project Roll, H&W strategy).
- Monitor execution of plans and make course corrections as needed.
- Provide direction to key cross-functional partners such as research, sales, product development, manufacturing, quality, finance, legal, and advertising agencies.
- Play a key strategic and tactical role in acquisitions and divestitures, product quality improvements, new product and line extension development, testing, cost reduction, promotions, advertising, and public relations.
- Develop pricing strategy.
- Lead development, engagement, and management of direct reports; mentor others.
Requirements
- Bachelor’s degree in Marketing or a related discipline.
- Minimum of 10 years of experience in Marketing or a related role, preferably within the consumer packaged goods industry.
- Proven track record in brand building, marketing strategy, forecasting, advertising, market research, consumer and trade promotion, P&L management, and business planning.
- Demonstrated leadership in managing and developing teams; strong coaching, performance management, and talent development skills.
- Strong strategic thinking, analytical capability, and project leadership with the ability to manage multiple priorities.
- Expertise in syndicated data analysis, market research, brand planning, advertising, finance, promotional activities, and consumer communications.
- Deep understanding of marketing principles and practices, with solid knowledge of Sales, Finance, and Supply Chain functions.
- Strong commercial acumen and understanding of industry trends, competitive landscape, and business integration across functions.
- Excellent communication and interpersonal skills with the ability to influence, collaborate, and build strong relationships with internal stakeholders, external partners, and agencies.
- Demonstrated ability to provide strategic recommendations, interpret complex data, and make sound financial and business decisions.
Benefits
- Competitive compensation
- Career growth opportunities
- Flexibility and Support for Diverse Life Stages and Choices
- Wellbeing programs including Physical, Mental and Financial wellness
- Tuition assistance
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