Online Marketing Manager enhancing marketing automation processes and developing content - driven landing pages for an innovative digital solutions partner. Collaborate with teams to optimize customer journeys.
About the role
- Digital Marketing Manager leading digital marketing strategies to expand Mastercam's online presence. Overseeing campaigns to enhance lead generation, engagement, and brand awareness.
Responsibilities
- Develop and implement comprehensive digital marketing strategies aligned with business objectives
- Plan, execute, and optimize multi-channel digital campaigns across search, social media, email, and display advertising
- Manage campaign budgets and track ROI to ensure efficient resource allocation
- Manage and direct development work for Mastercam.com and other digital properties
- Collaborate with technical teams to create compelling content that resonates with manufacturing professionals
- Optimize website content and landing pages for search engines and user experience
- Develop SEO strategies to improve organic search visibility for industry-relevant keywords
- Design and implement lead generation campaigns targeting manufacturing decision-makers across paid and earned/owned channels
- Optimize conversion funnels and landing pages to improve lead quality and quantity
- Develop nurturing campaigns for prospects at different stages of the buyer's journey
- Monitor, analyze, and report on digital marketing performance using tools like Google Analytics, HubSpot, and social media analytics
Requirements
- Bachelor’s degree in marketing or related field
- 5+ years of digital marketing experience, preferably in B2B technology or manufacturing
- 3+ years of management experience
- Proven track record of successful lead generation and campaign management
- Proficiency with WordPress, GA4, HubSpot, SEMRush, Google AdWords, Meta and LinkedIn ad platforms
- Understanding of manufacturing processes, CNC machining, or CAD/CAM software (preferred)
- Knowledge of B2B sales cycles and decision-making processes in technical industries
- Familiarity with trade publications and industry events in manufacturing
- Strong analytical skills and data-driven decision making
- Excellent written and verbal communication skills
- Project management and cross-functional collaboration abilities
- Creative problem-solving and innovative thinking
- Ability to work independently and manage multiple priorities
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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