Lifecycle Marketing Manager focused on LATAM, driving digital marketing strategy and lifecycle campaigns for Life360's family safety services across multiple languages.
About the role
- Head of Bank Marketing at Manulife, transforming marketing into a strategic engine by championing customer voice and leveraging digital and AI.
Responsibilities
- Develop internal and external communication strategies and tools, aligning with business philosophies
- Evaluate the success and applicability of communication strategies and tactics for advisor and employee audiences
- Create a cohesive and consistent brand/image for Advisory Services through a marketing and communications strategy
- Conduct competitive and market research to determine best practices and optimal methods of meeting the communication needs of the business units within Advisory Services
- Develop and evaluate an advertising strategy that positions us as a leader in the independent space
- Foster relationships with key industry publications and organizations to capitalize on opportunities to support the Manulife Securities’ recruiting strategy
- Develop a comprehensive social media strategy leveraging internal expertise to establish parameters and evaluation metrics
- Conduct competitive and market research to determine the marketing needs of the business
- Develop and oversee sponsorship strategy, evaluating potential sponsorship opportunities, ensuring brand and reputation control, as well as optimal ROI
- Develop relationships with internal and external partners to deliver effective integrated marketing and communications to meet the needs of all stakeholders including social media, Digital, Brand, Public Relations
- Develop, lead and coach team, cultivating an engaging and motivating environment and championing individual career growth and professional development
- Provide leadership in development of marketing and communications for new and existing products, programs and initiatives, ensuring regulatory compliance is top of mind
- Provide communication and marketing guidance
- Manage marketing/advertising and sponsorship budget
Requirements
- 10+ years’ business-related experience, including several years of marketing and communications experience
- University degree in Marketing, Communications (or equivalent)
- Proven track record in successfully designing and implementing communications and marketing strategies, delivering to deadlines and meeting budget requirements
- Highly developed marketing and communications acumen with extensive knowledge of communications disciplines, techniques, legal responsibilities and government/securities regulations
- Advanced strategic planning skills
- Superior writing and editing skills developed within the investment industry
- Excellent communication skills to work effectively with multiple stakeholders
- Demonstrated ability to hire and successfully manage staff and external/internal advertising and marketing services agencies
- Ability to develop positive relationships with key internal and external stakeholders
- Bilingualism (English and French) is an asset. If successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside Quebec
Benefits
- health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage
- adoption/surrogacy and wellness benefits
- employee/family assistance plans
- various retirement savings plans (including pension and a global share ownership plan with employer matching contributions)
- financial education and counseling resources
- generous paid time off program in Canada includes holidays, vacation, personal, and sick days
- full range of statutory leaves of absence
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