Hybrid Senior Brand Director, Home Fragrance

at Newell Brands

• Job title: Senior Brand Director, Home Fragrance
• Job type: Full Time
• Experience level: Senior
• Salary: $213,300 - $260,700 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, South Deerfield, United States

About the role

• Sr. Director of Global Brand Marketing managing the Home Fragrance portfolio at Newell Brands. Leading brand strategy and cross-functional teams for global marketing initiatives.

Responsibilities

• Owns delivering global P&L commitments
• Directly manages US P&L and responsible for delivering annual financial commitments
• Lead the cross functional brand leadership team to deliver annual brand goals
• Be the steward of the global brand positioning and work with local countries and regions to ensure the global brand positioning is consistent across the world
• Lead development of the short and long term global brand strategy; Partner with countries and regions to help them adopt the global brand strategy into their market with only slight changes to fit the nuances of the market
• Draft and execute the annual brand plan enrolling your direct reports and cross functional team to build and execute the plan
• Lead the cross functional team to monitor DSMP (Distribution, Shelving, Merchandising, Pricing) targets and ensure achievement of targets
• Own the global brand architecture; Partner with local countries and regions to help them shift fully into the approved global brand architecture
• Be the enforcer of the global brand identity guidelines in all markets; Protect the brand’s immutable core assets and core packaging architecture ensuring all markets comply with the brand identity guidelines in forms of internal and external communication
• Utilize the consumer segmentation to establish a brand consumer target, brand muse and media target
• Partner with insights to create a global consumer segmentation model that can be applied worldwide; Direct local countries and regions on the correct targets for the brand
• Own the creation and execution of a 3 year global innovation pipeline
• Lead the innovation process globally partnering with countries and regions to ensure their needs are met and appropriate innovation is launch to grow market share worldwide
• Lead the global annual brand planning process with input from the brand building marketing team; Brand building will own current year marketing plans, promotion and media
• Be responsible for timely development of all core assets needed to support a new item launch for omni channel deployment
• Approves brand pricing strategy recommendations created by Brand Finance and Revenue Growth Management
• Be an expert at consumer understanding. Partner with consumer insights to determine the appropriate consumer research needed to support business strategies and deliver winning propositions to market.

Requirements

• A four-year college degree, MBA preferred.
• 12+ years of brand management experience including deep marketing, innovation and general management experience.
• Proven ability in talent management.
• Ability to attract and retain top talent.
• Prior experience leading teams and coaching for continued growth and success.
• Prior experience in fashion, beauty or a trends driven business.
• Industry experience in CPG and hardlines, with proven ability to be successful with both.
• Classical brand builder with strong digital marketing skills (DTC, eCommerce, Retailer Media Networks).
• Deep experience gleaning consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales.
• Proven success leading as a servant leader, seeking the input of the team while guiding everyone to be better at what they do and how they perform.
• Prior experience with pricing strategy and able to lead the organization in setting price, promotional strategy and trade strategy.
• Demonstrated ability to set, direct and lead trade marketing strategy in partnership with sales and VP Brand Management.
• Experience growing brands in an eCommerce channel including launching innovation for the channel, achieving first page position and setting media strategy in partnership with a media leader or customer expert.
• Prior P&L management experience including complexity reduction, launching innovation to drive revenue and managing for margin growth.
• Demonstrated success leveraging analytics to identify business growth opportunities and translating this into revenue or market share improvement.
• Able to teach, mentor and grow junior marketers in their ability to leverage data for decision making.

Benefits

• Health insurance
• 401(k) matching
• Paid time off
• Flexible working hours
• Professional development opportunities