Senior Brand Strategy Manager shaping and delivering PokerStars brand and marketing strategy across Southern Europe. Translating commercial ambition into compelling marketing strategies driving growth in Casino, Poker, and Sports.
Responsibilities
Support the development and delivery of the SEU marketing and brand strategy
Translate commercial strategy into clear, simplified communications and marketing plans
Lead market, customer, and competitor understanding to guide strategic decisions
Develop and own 90-day marketing plans for France, Spain, and Portugal
Partner with Insights to track performance and turn data into actionable recommendations
Brief and guide Creative, Media, and Engagement teams to ensure strong, consistent execution
Ensure brand propositions, tone of voice, and visual identity are integrated across all touchpoints
Identify opportunities to optimise, pivot, or innovate based on performance and insight
Manage a direct report, supporting their development and performance
Work closely with compliance, legal, and product teams to ensure all activity meets regulatory requirements
Requirements
Significant experience in brand, marketing, or communications strategy roles
Proven ability to translate commercial objectives into clear marketing strategies and plans
Strong experience in communications planning and briefing creative teams
Broad understanding of marketing disciplines and how they work together
Commercially minded, with experience shaping propositions and managing budgets
Confident stakeholder manager, able to align teams and influence decision-making
Strong analytical capability, with the ability to turn data into insight and action
Experience in, or strong interest in, online gaming, sports betting, or entertainment brands
Fluency or strong knowledge of French, Spanish or Portuguese, highly desirable.
Benefits
Discretionary annual performance bonus
30 days paid leave
Health and dental insurance for you, your partner and your children (if you all live at the same address)
Personal life assurance and partial & permanent disability insurance
The option to join our company pension scheme
A personal interest allowance to let you learn something new or pursue a hobby
Competitive learning fund, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career
Looking to extend your family? You will receive a cash gift of 1,000 EUR for your new addition whilst working for us
26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay
Access to an on-site gym. *Benefits may vary based on location*
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