About the role

  • Senior Brand Strategy Manager shaping and delivering PokerStars brand and marketing strategy across Southern Europe. Translating commercial ambition into compelling marketing strategies driving growth in Casino, Poker, and Sports.

Responsibilities

  • Support the development and delivery of the SEU marketing and brand strategy
  • Translate commercial strategy into clear, simplified communications and marketing plans
  • Lead market, customer, and competitor understanding to guide strategic decisions
  • Develop and own 90-day marketing plans for France, Spain, and Portugal
  • Partner with Insights to track performance and turn data into actionable recommendations
  • Brief and guide Creative, Media, and Engagement teams to ensure strong, consistent execution
  • Ensure brand propositions, tone of voice, and visual identity are integrated across all touchpoints
  • Identify opportunities to optimise, pivot, or innovate based on performance and insight
  • Manage a direct report, supporting their development and performance
  • Work closely with compliance, legal, and product teams to ensure all activity meets regulatory requirements

Requirements

  • Significant experience in brand, marketing, or communications strategy roles
  • Proven ability to translate commercial objectives into clear marketing strategies and plans
  • Strong experience in communications planning and briefing creative teams
  • Broad understanding of marketing disciplines and how they work together
  • Commercially minded, with experience shaping propositions and managing budgets
  • Confident stakeholder manager, able to align teams and influence decision-making
  • Strong analytical capability, with the ability to turn data into insight and action
  • Experience in, or strong interest in, online gaming, sports betting, or entertainment brands
  • Fluency or strong knowledge of French, Spanish or Portuguese, highly desirable.

Benefits

  • Discretionary annual performance bonus
  • 30 days paid leave
  • Health and dental insurance for you, your partner and your children (if you all live at the same address)
  • Personal life assurance and partial & permanent disability insurance
  • The option to join our company pension scheme
  • A personal interest allowance to let you learn something new or pursue a hobby
  • Competitive learning fund, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career
  • Looking to extend your family? You will receive a cash gift of 1,000 EUR for your new addition whilst working for us
  • 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay
  • Access to an on-site gym. *Benefits may vary based on location*

Job title

Senior Brand Strategy Manager

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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