Hybrid Senior Brand Manager

at LUXASIA

• Job title: Senior Brand Manager
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Kuala Lumpur, Malaysia

About the role

• Senior Brand Manager developing and executing marketing, PR, and sales strategies for luxury beauty brands. Collaborating across teams to achieve business targets while nurturing customer relationships.

Responsibilities

• Achieve business results by focusing on net and gross sales, as well as P&L contributions.
• Oversee the implementation of sales strategies and promotional activities to meet business goals while maintaining effective budget control for sales and expenses.
• Meet sell-in and sell-through sales targets, ensuring business planning accuracy.
• Manage and track the product registration process in Malaysia to ensure timely completion.
• Responsible for forecasting, sampling management and seamless planning and execution of product launches and trade/retailer activities, in collaboration with the marketing, sales, and training teams, following the Marketing Calendar.
• Track and report ROI for all programs, providing management with feedback.
• Conduct market trend analysis, monitor competitors’ activities, and plan proactive actions.
• Oversee business and channel sales performance, including launch follow-up and action plan development.
• Implement a door-by-door marketing plan (CRM, events, and promotions) to drive brand awareness, customer recruitment, retention, and increased purchase consumption.
• Play a key role in new POS openings, including boutiques and SIS.
• Manage the budget and take full responsibility for P&L.
• Define the brand’s local CRM campaign priorities and build the CRM campaign calendar.
• Ensure customer segmentation remains up to date and relevant for each campaign, while developing engaging brand communications aligned with the right product mix.
• Master, improve, and maximize the use of customer information (purchase history) to develop relevant marketing programs and execute CRM analytics.
• Strategize, develop, and execute CRM programs for the brand, evaluating campaigns against target KPIs and sharing key learnings.
• Provide consumption-based data analysis and insights to support the enterprise in understanding market trends and dynamics.
• Conduct monthly retail audits and report on brand launches, animations and promotions.
• Analyze competitor activities.
• Maintain a productive, business-friendly relationship with internal and external stakeholders
• Fostering a professional and respectful attitude and communication at all levels within and outside the company.

Requirements

• Hold a tertiary qualification in Business Management, Finance, or a relevant specialization.
• Have more than 6 years of brand management and/or marketing experience in the beauty and/or FMCG industry.
• Possess strong business insights, business acumen, and a solid understanding of the P&L.
• Demonstrate excellent analytical skills, problem-solving abilities, and an entrepreneurial spirit as a self-starter.
• Strong people management experience with the ability to motivate, inspire, coach, and develop teams.