Brand Manager executing marketing strategy for hematology products at CSL Behring. Managing brand performance and leading cross - functional collaboration in compliance with regulations.
About the role
- Brand Manager overseeing P&L management and directing marketing initiatives for designated brands in Thailand. Leading team to maximize market presence and brand sales with effective budget management.
Responsibilities
- To be a full-fledged “brand” manager of the designated brands and be responsible for strong P&L management skill and budgets.
- Manage the marketing division and ensure that Marketing Executives & Trainers are effectively trained in order to maximize their marketing skills and know-how (after 6 mths or earlier).
- Provide leadership direction to the team and strengthen brands market presence (after 6 months or earlier).
- Achievement and accountability for individual brand targets – up to profit contribution level for each brand.
- Tracking of sales on monthly basis by brand. Key reports include retail & wholesale sales analysis by brand, by channel and contribution (%) by sku.
- Manage the brand marketing budget, ensuring efficient allocation of resources.
- Monitor expenses and ensure all activities are cost-effective and within budget.
- Track and analyze the performance of marketing campaigns and initiatives.
- Use key performance indicators (KPIs) to measure brand health and campaign effectiveness, adjusting strategies as needed.
- Develop brand specific marketing calendar.
- Conceptualize, plan and ensure timely implementation of launches, promotions and brand specific animations, consumer events.
- Develop and provide marketing collaterals (i.e. POS displays etc).
- Devise customer recruitment plans for each brand – eg. Workshops, promotional activities, etc.
- Devise customer retention programs and CRM brand-specific activities to drive brand sales.
- Accountability and tracking for the brands’ Advertising & Promotional Expenditure.
- Accountability for individual brands’ inventory levels in order to maintain healthy inventory turnover ratio on each brand.
- Stock forecasting on new and existing products (including GWPs) of brand responsible.
- Working with internal forecasting teams to develop rolling forecast in order to manage overall inventory levels.
- Work with sales team to provide support to garner entry into alternative distribution channels.
- Provide leadership, guidance and direction for team members towards building and strengthening internal department structure.
- Able to react to change productively and handle other essential tasks as assigned.
- To have a strong and good working relationship with the principals.
- To have a strong and good working relationship local internal team and regional team.
Requirements
- Marketing or Sales experience in beauty industry will be an added advantage
- Strong presentation and communication skills
- Marketing type, initiative, dynamic, highly committed and result-oriented.
- Experience in marketing budget planning and P&L analytical
- Pleasant and Mature personality, well organized and hard working style.
- Good at problem solving, quick to respond and able to work outside when needs.
- Excellent, proven interpersonal, verbal and written communications skills.
- Excellent computer literacy in MS-Office (Word, Excel, Power Point).
- Fluent in both English and Thai.
- Bachelor’s degree or higher in Marketing, or related field
- Marketing principle
- Brand Management
Benefits
- AL , PH , Provident Fund, Group Insurance ,and Dental claims
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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