Hybrid Brand Manager

at LUXASIA

• Job title: Brand Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: React
• Location requirements: Hybrid, Bangkok, Thailand

About the role

• Brand Manager overseeing P&L management and directing marketing initiatives for designated brands in Thailand. Leading team to maximize market presence and brand sales with effective budget management.

Responsibilities

• To be a full-fledged “brand” manager of the designated brands and be responsible for strong P&L management skill and budgets.
• Manage the marketing division and ensure that Marketing Executives & Trainers are effectively trained in order to maximize their marketing skills and know-how (after 6 mths or earlier).
• Provide leadership direction to the team and strengthen brands market presence (after 6 months or earlier).
• Achievement and accountability for individual brand targets – up to profit contribution level for each brand.
• Tracking of sales on monthly basis by brand. Key reports include retail & wholesale sales analysis by brand, by channel and contribution (%) by sku.
• Manage the brand marketing budget, ensuring efficient allocation of resources.
• Monitor expenses and ensure all activities are cost-effective and within budget.
• Track and analyze the performance of marketing campaigns and initiatives.
• Use key performance indicators (KPIs) to measure brand health and campaign effectiveness, adjusting strategies as needed.
• Develop brand specific marketing calendar.
• Conceptualize, plan and ensure timely implementation of launches, promotions and brand specific animations, consumer events.
• Develop and provide marketing collaterals (i.e. POS displays etc).
• Devise customer recruitment plans for each brand – eg. Workshops, promotional activities, etc.
• Devise customer retention programs and CRM brand-specific activities to drive brand sales.
• Accountability and tracking for the brands’ Advertising & Promotional Expenditure.
• Accountability for individual brands’ inventory levels in order to maintain healthy inventory turnover ratio on each brand.
• Stock forecasting on new and existing products (including GWPs) of brand responsible.
• Working with internal forecasting teams to develop rolling forecast in order to manage overall inventory levels.
• Work with sales team to provide support to garner entry into alternative distribution channels.
• Provide leadership, guidance and direction for team members towards building and strengthening internal department structure.
• Able to react to change productively and handle other essential tasks as assigned.
• To have a strong and good working relationship with the principals.
• To have a strong and good working relationship local internal team and regional team.

Requirements

• Marketing or Sales experience in beauty industry will be an added advantage
• Strong presentation and communication skills
• Marketing type, initiative, dynamic, highly committed and result-oriented.
• Experience in marketing budget planning and P&L analytical
• Pleasant and Mature personality, well organized and hard working style.
• Good at problem solving, quick to respond and able to work outside when needs.
• Excellent, proven interpersonal, verbal and written communications skills.
• Excellent computer literacy in MS-Office (Word, Excel, Power Point).
• Fluent in both English and Thai.
• Bachelor’s degree or higher in Marketing, or related field
• Marketing principle
• Brand Management

Benefits

• AL , PH , Provident Fund, Group Insurance ,and Dental claims