Head of growth & acquisition at Lucis focused on driving paid customer acquisition in multiple EU markets. Building effective channels and optimizing customer acquisition costs.
Responsibilities
Own all new paid customer acquisition — the person who turns our brand into growth.
Manage all paid channels: Meta, Google, TikTok, YouTube, programmatic
Implement performance creative strategy and testing infrastructure
Optimize CAC across France, UK, Germany, and Spain
Handle attribution and acquisition analytics
Collaborate with Lifecycle Lead for referral program growth
Become the first media buying hire within 6 months.
Scale monthly paid spend from €50K → €150K+ at CAC ≤ €85
Requirements
You've personally managed at least €100K+/month in paid media (Meta + Google minimum)
You've scaled DTC or subscription acquisition in Europe — you know what works here, not just in the US
You can build dashboards and work directly in ad platforms — strategy without execution doesn't cut it here
You think in CAC/LTV math, not reach and impressions
You're a player-coach: you can build the playbook and run the plays yourself
Nice to have: Health, wellness, or regulated consumer experience
Multi-market EU scaling (FR, UK, DE, ES)
Experience using UGC/influencer content in paid
Familiarity with attribution tools: Triple Whale, Northbeam, Adjust, AppsFlyer.
Benefits
Rigor without ego: Audits, science, and code all deserve the same high bar.
Radical ownership: Feedback loops are short; everyone contributes to building the best version of Lucis.
Velocity over perfection: We ship daily and prefer a good decision today over a perfect one next week.
Relocation support for the right individuals.
Access to the best AI agents for exploring and automating tasks.
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