Hybrid Head of Growth – Acquisition

Posted 18 hours ago

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About the role

  • Head of growth & acquisition at Lucis focused on driving paid customer acquisition in multiple EU markets. Building effective channels and optimizing customer acquisition costs.

Responsibilities

  • Own all new paid customer acquisition — the person who turns our brand into growth.
  • Manage all paid channels: Meta, Google, TikTok, YouTube, programmatic
  • Implement performance creative strategy and testing infrastructure
  • Optimize CAC across France, UK, Germany, and Spain
  • Handle attribution and acquisition analytics
  • Collaborate with Lifecycle Lead for referral program growth
  • Become the first media buying hire within 6 months.
  • Scale monthly paid spend from €50K → €150K+ at CAC ≤ €85

Requirements

  • You've personally managed at least €100K+/month in paid media (Meta + Google minimum)
  • You've scaled DTC or subscription acquisition in Europe — you know what works here, not just in the US
  • You can build dashboards and work directly in ad platforms — strategy without execution doesn't cut it here
  • You think in CAC/LTV math, not reach and impressions
  • You're a player-coach: you can build the playbook and run the plays yourself
  • Nice to have: Health, wellness, or regulated consumer experience
  • Multi-market EU scaling (FR, UK, DE, ES)
  • Experience using UGC/influencer content in paid
  • Familiarity with attribution tools: Triple Whale, Northbeam, Adjust, AppsFlyer.

Benefits

  • Rigor without ego: Audits, science, and code all deserve the same high bar.
  • Radical ownership: Feedback loops are short; everyone contributes to building the best version of Lucis.
  • Velocity over perfection: We ship daily and prefer a good decision today over a perfect one next week.
  • Relocation support for the right individuals.
  • Access to the best AI agents for exploring and automating tasks.

Job title

Head of Growth – Acquisition

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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