Head of growth & acquisition at Lucis focused on driving paid customer acquisition in multiple EU markets. Building effective channels and optimizing customer acquisition costs.
About the role
- Growth Marketing Hacker driving global user growth for Crypto.com's Exchange App. Collaborating across product and strategy teams to enhance engagement and product positioning.
Responsibilities
- Partner up with product and strategy teams to own the roadmap for the Exchange (Advanced) vertical.
- Develop value propositions that differentiate our platform in a competitive global market.
- Partner with data, analytics and product to define user personas (e.g. retail traders, crypto newcomers, high-frequency traders) and map tailored journeys for each.
- Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localised campaigns.
- Work closely with product managers to align on roadmap priorities and customer feedback loops.
- Partner up with the product team to manage the go-to-market planning for feature launches.
- Conceptualise integrated marketing campaigns across in-app, email, web, social, and earned media for UA to execute.
- Partner with marketing, growth and product teams to ensure campaigns are timely, scalable, and data-informed.
- Coordinate with local market teams and growth to adapt messaging for region-specific rollouts: localisation across product messaging, local behaviour and competitive landscape.
- Analyze market trends and conduct competitive benchmarking to identify opportunities and threats.
- Run user interviews, feedback loops, and surveys to understand pain points and improve UX/messaging.
- Feed findings back into product and growth teams to inform prioritization and positioning.
- Design lifecycle programs that drive user activation, trading volume, and long-term retention.
- Conceptualise promotions, streaks, and incentive programs that reward engagement and boost retention.
- Work with data, analytics and product teams to identify drop-off points and optimize onboarding and reactivation flows.
- Work with Growth and Product to define KPIs across funnel metrics, retention, and campaign impact.
- Report using tools like GA4, Tableau, Mixpanel: work closely with analytics and product to iterate quickly.
Requirements
- 3-to-5 years of experience in product marketing: ideally crypto background
- Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably.
- Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert.
- Highly collaborative, with experience working cross-functionally in fast-paced environments. Bias to action.
- Analytical mindset with proficiency in marketing analytics and user research.
- Experience in regulated industries or financial services is a plus.
- Bonus: Crypto native or familiarity with community-led growth.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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