Hybrid Digital Analytics Analyst

Posted 2 days ago

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About the role

  • Develop, review and mature tracking across digital platforms in collaboration with development and technology teams;
  • Promote best practices for using analytics tools such as GA4, Appsflyer, BigQuery and Funnel;
  • Develop processes for sending and ingesting data with media platforms, CRM tools and other partners;
  • Support data processing and structuring to generate marketing intelligence, including attribution of the results from the department's efforts;
  • Diagnose and fix issues with marketing integrations;
  • Collaborate with media & performance, CRO, SEO and CRM teams to drive results and improve efficiency.

Requirements

  • Bachelor's degree in Marketing, Advertising, Computer Science, Information Technology, Data Science, Engineering or related fields;
  • Strong communication, teamwork, organization and process documentation skills;
  • Previous experience in Marketing or technology areas;
  • Knowledge of Google Tag Manager and Google Analytics;
  • Experience with data integrations, especially with paid media platforms and CRM tools.
  • Preferred qualifications:
  • Previous experience working directly with Web Analytics teams, Data Engineering or data analysis focused on Marketing;
  • Knowledge of concepts related to Paid Media (Google Ads, Meta Ads, etc.);
  • Knowledge of Front-end programming (HTML, CSS, JavaScript) or Data Engineering (SQL, Python);
  • Proficiency in Google Tag Manager (GTM) for tracking user actions across digital channels;
  • Knowledge of MMP platforms (Appsflyer, Adjust) and Firebase;
  • Familiarity with marketing attribution concepts (Last Click, Multi-touch, Data-Driven Attribution) and incrementality;
  • Experience developing in cloud environments (GCP or AWS).

Benefits

  • Profit sharing
  • Food allowance
  • Meal voucher
  • Health insurance
  • Dental insurance
  • Gympass
  • Private pension plan
  • Transportation voucher
  • Allya
  • Home office allowance
  • Unlimited access to a variety of courses from our Localiza University
  • Internal training and development programs
  • Discount on vehicle purchase and rental

Job title

Digital Analytics Analyst

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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