Demand Analyst providing analytical expertise and support in demand planning at Seco. Collaborating with teams to ensure effective forecasting and continuous improvement in the supply chain processes.
About the role
- Digital Analytics Analyst developing tracking and data integration processes for digital platforms. Collaborating with teams to enhance marketing intelligence and reporting efficiency at Localiza&Co.
Responsibilities
- Develop, review, and refine tracking for digital platforms in collaboration with development and technology teams;
- Promote best practices for analytics tools such as GA4, Appsflyer, BigQuery, and Funnel;
- Develop data transfer and ingestion processes with media platforms, CRM tools, and other partners;
- Support data processing and structuring to generate marketing intelligence, including attribution of the team's efforts;
- Diagnose and resolve marketing integration issues;
- Collaborate with media & performance, CRO, SEO, and CRM teams to drive results and improve efficiency.
Requirements
- Bachelor's degree in Marketing, Advertising, Computer Science, Information Technology, Data Science, Engineering, or related fields;
- Strong communication, teamwork, organization, and process documentation skills;
- Prior experience in marketing or technology roles;
- Knowledge of Google Tag Manager and Google Analytics;
- Experience with data integrations, especially with paid media platforms and CRM tools.
- Preferred / Nice to have:
- Previous experience working directly with Web Analytics teams, data engineering, or marketing-focused data analysis;
- Knowledge of paid media concepts (Google Ads, Meta Ads, etc.);
- Familiarity with front-end programming (HTML, CSS, JavaScript) or data engineering (SQL, Python);
- Proficiency in Google Tag Manager (GTM) for tracking user actions across digital channels;
- Knowledge of MMP platforms (Appsflyer, Adjust) and Firebase;
- Familiarity with marketing attribution concepts (Last Click, Multi-touch, DDA) and incrementality;
- Experience developing in cloud environments (GCP or AWS).
Benefits
- Profit sharing
- Food allowance
- Meal voucher
- Health insurance
- Dental plan
- Gympass
- Private pension plan
- Transportation voucher
- Allya
- Home office allowance
- Unlimited access to courses from our Localiza University
- Internal training and development programs
- Discount on vehicle purchase and rental
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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