Hybrid Senior Director

at LiveRamp

• Job title: Senior Director
• Job type: Full Time
• Experience level: Senior
• Salary: $224,000 - $309,500 per year
• Degree requirement: Bachelor's Degree
• Tech skills: Roku
• Location requirements: Hybrid, New York City, United States

About the role

• Senior Director overseeing partnerships strategy for CTV and Social Media at LiveRamp. Leading adoptions and executions with top streaming and social platforms across North America.

Responsibilities

• Lead North American CTV and Social Media partnerships strategy
• Driving adoption of the Authenticated Traffic Solution and expanding LiveRamp's footprint across streaming platforms, connected TV environments, and major social networks.
• Architect and execute partnership strategies with platforms like Roku, Samsung, Hulu, Disney+, Netflix (ad-supported tier), TikTok, Meta, Snap, and emerging CTV/social players.
• Establish best practices for partnership development in CTV and social media, creating repeatable playbooks that accelerate time-to-value
• Own and expand executive relationships with C-suite and VP-level stakeholders at major CTV platforms (Roku, Samsung Ads, VIZIO, LG Ads, etc.) and social media companies (Meta, TikTok, Snap, Pinterest, Reddit, etc.)
• Develop category strategies that position LiveRamp as the identity and data collaboration partner of choice for streaming and social platforms navigating the landscape
• Drive product roadmap influence by gathering partner requirements and collaborating with Product teams to ensure ATS and other solutions meet evolving CTV and social media needs
• Identify white space opportunities within the CTV and social ecosystem.
• Execute complex negotiations involving multi-year commercial agreements, technical integrations, and strategic co-innovation initiatives
• Drive adoption metrics beyond contract signatures including active usage, data collaboration volume, and partner satisfaction
• Develop account expansion strategies that grow wallet share through upsell, cross-sell, and strategic program expansion
• Lead deal teams comprising Legal, Privacy, Product, Engineering, Marketing, and Customer Success to ensure seamless partner onboarding and activation
• Champion partner needs internally, ensuring LiveRamp's product and go-to-market strategies reflect CTV and social media market dynamics
• Represent LiveRamp at industry events, conferences, and partner summits (CES, IAB ALM, Cannes Lions, etc.)

Requirements

• 8+ years in partnerships, business/corporate development, or strategic sales
• Deep CTV and/or social media expertise with established relationships at major streaming platforms, device manufacturers, social networks, or adjacent AdTech companies
• Proven track record of closing technically complex and long sales cycle deals.
• AdTech/MarTech fluency including working knowledge of: SSPs, DSPs, CDPs, identity solutions, header bidding, programmatic advertising, data clean rooms, and privacy frameworks (TCF, GPP, CCPA, GDPR)
• CTV ecosystem understanding: familiarity with ACR data, streaming measurement, server-side ad insertion (SSAI), CTV attribution, and platform-specific technical requirements
• Social media platform knowledge: understanding of social ad products, Conversions API, offline events, first-party data onboarding, and platform identity solutions
• Identity & privacy expertise: strong grasp of authenticated traffic, RampIDs, deterministic vs. probabilistic matching, and privacy-preserving technologies
• Player-coach mentality with the ability to balance personal IC contributions with team development and strategic leadership
• Executive presence and communication skills, comfortable presenting to C-level audiences and representing LiveRamp in high-stakes negotiations
• Cross-functional influence with a track record of rallying diverse teams around shared goals without direct authority.

Benefits

• Comprehensive Benefits Package: LiveRamp offers a comprehensive benefits package designed to help you be your best self in your personal and professional lives. Our benefits package offers medical, dental, vision, life and disability, an employee assistance program, voluntary benefits as well as perks programs for your healthy lifestyle, career growth and more.
• 401K matching plan—1:1 match up to 6% of salary—helps you plan ahead.
• Employee Stock Purchase Plan - 15% discount off purchase price of LiveRamp stock (U.S. LiveRampers)
• Flexible paid time off, paid holidays, options for working from home, and paid parental leave.
• Work with talented, collaborative, and friendly people who love what they do.
• Fun: We host in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues.
• RampRemote: A comprehensive office equipment and ergonomics program—we provide you with equipment and tools to be your most productive self, no matter where you're located.