WEB ANALYTICS MANAGER managing data collection and measurement reliability for NordVPN's web ecosystem. Collaborate with teams to ensure high - quality data for effective decision - making.
About the role
- Data Analyst responsible for deriving customer insights and measuring CRM campaign performance. Collaborating with clients to optimize CRM strategies and enhance digital customer experiences.
Responsibilities
- Customer Insights Data Analysis: Perform quantitative analyses on transactional databases to extract insights that drive revenue and improve the customer experience, using advanced data mining and modeling techniques.
- CRM Results Measurement: Assess the impact of CRM campaigns (push, SMS, email) by applying key metrics and statistical methods to quantify the performance uplift generated by campaigns.
- Development of Presentations and Dashboards: Create executive presentations and interactive dashboards for efficient, ongoing monitoring of results, facilitating data-driven decision making.
- Collaborative CRM Strategies: Work with clients and internal teams to optimize CRM strategies, proposing effective customer segmentations and personalized approaches aligned with company objectives.
- Customer Digitalization: Use data analysis to drive adoption of the company’s app, focusing on improving the customer’s digital experience.
Requirements
- SQL (Intermediate level)
- Excel (Intermediate level)
- PowerPoint (Intermediate level)
- Data Analysis (basic knowledge of statistics)
- Familiarity with one or more of: Power BI, Tableau, Data Studio, Looker (Intermediate level).
Benefits
- SulAmérica medical insurance *
- SulAmérica dental plan *
- Annual variable compensation (PLR) *
- Flexible benefits card: Flash *
- Birthday day off *
- Dotz on your birthday *
- Additional Dotz for tenure milestones starting from the second year *
- Discounts at major pharmacy chains *
- TotalPass *
- Childcare assistance *
- Partnership with Open English *
- Partnership with C4life: Access specialized guidance in areas such as psychological, legal, financial, social and pet care *
- Various other initiatives and many Dotz as part of our "Ganha Mais" program, which aims to bring the best benefits to our employees. Taking care of #NossaGente is one of our main purposes, and we will continuously seek to offer the best so we can keep enjoying the journey with passion. *
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