Data Analyst focusing on driving analytics insights for e - commerce business decision - making. Partnering with leaders and developing solutions to complex business problems.
About the role
- Lead Data Analyst driving viewer marketing insights for ITV's digital transformation in media. Collaborate with cross-functional teams to embed analytics that shape marketing strategies.
Responsibilities
- Promoting and embedding insights, analytics and experimentation to drive business value and outcomes.
- Advise stakeholders on projects relating to performance of individual marketing channels, overall marketing effectiveness, audience segmentation and targeting.
- Champion an experimentation mindset to empower your stakeholders to make faster and more effective decisions using data.
- Provide accurate and insightful analysis on how our viewers engage and consume the nation's best-loved and most-watched content, across broadcast and video on demand.
- Analyse audience journeys and provide performance insights to drive business value.
- Develop and embed self-serve analytics solutions for business domains as part of a cross functional team
- Collaborate with other cross functional teams (including insight managers, data scientists, engineers and business stakeholders), as well as third party agencies (media and econometrics) to drive projects forward
- Communicate analytics and insight to business stakeholders in a non-technical, commercial and impactful manner
- Line management responsibility for data analysts - manage and coach a team of analysts ensuring adherence to project timelines, deliverables
- Coach and develop team members to ensure they are empowered in their roles
- With the Head of Data Analytics, support the career development of data analysts in the team
Requirements
- 5+ years experience of working in the data & analytics industry, preferably in marketing analytics.
- Proven track record of using data to drive direct to consumer relationships and business value
- Strong communication skills with the ability to tell commercially relevant stories with data to senior stakeholders across the business
- Able to write production grade code in SQL
- Experience working with cloud-based platforms such as GCP (BigQuery), AWS (Redshift) or Databricks
- Strong data visualisation skills using tools such as Tableau or Looker Studio
- Experience working with Google Analytics or other Digital/Product analytics tools to understand customer behaviour
- Strong knowledge of A/B testing principles & statistical techniques
- Experience of line management
- Nice to have: Experience using Python to conduct statistical analyses and/or automate transformation pipelines.
Benefits
- 12 Month Fixed-Term Contract
- Promoting and embedding insights, analytics and experimentation to drive business value and outcomes.
- Advise stakeholders on projects relating to performance of individual marketing channels, overall marketing effectiveness, audience segmentation and targeting.
- Champion an experimentation mindset to empower your stakeholders to make faster and more effective decisions using data.
- Provide accurate and insightful analysis on how our viewers engage and consume the nation's best-loved and most-watched content, across broadcast and video on demand.
- Analyse audience journeys and provide performance insights to drive business value.
- Develop and embed self-serve analytics solutions for business domains as part of a cross functional team
- Collaborate with other cross functional teams (including insight managers, data scientists, engineers and business stakeholders), as well as third party agencies (media and econometrics) to drive projects forward
- Communicate analytics and insight to business stakeholders in a non-technical, commercial and impactful manner
- Line management responsibility for data analysts - manage and coach a team of analysts ensuring adherence to project timelines, deliverables
- Coach and develop team members to ensure they are empowered in their roles
- With the Head of Data Analytics, support the career development of data analysts in the team
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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