Influencer Marketing Manager developing strategies and building partnerships in the health and wellness sector at BLACKROLL®. Focus on YouTube, TikTok, and Instagram for community growth.
About the role
- Influencer Marketing Manager managing influencer marketing for DACH at Lifesum. Overseeing operations and building relationships with influencers while analyzing campaign metrics.
Responsibilities
- Run the day-to-day operations of our influencer program: scouting, signing, briefing, and analyzing.
- Lead our influencer activities in the DACH region while also supporting the growth of other markets.
- Spot and leverage social media trends to inspire fresh campaigns.
- Build and manage relationships with influencers, external agencies, and partners.
- Negotiate and close influencer deals, ensuring smooth agreements.
- Monitor campaign metrics, track KPIs, and optimize performance.
- Create creative briefs and provide influencers with actionable feedback to enhance their content.
Requirements
- Fluency in German and English, both written and spoken.
- Experience working with influencers or a degree in communications/marketing.
- Active knowledge of social platforms such as Instagram, YouTube, Snapchat, and TikTok.
- Strong skills in Excel, PowerPoint, Google Docs, and delivering presentations.
- Experience negotiating and managing influencer partnerships.
- Confident in owning processes, juggling multiple initiatives, and driving results.
- Highly structured, self-motivated, and energized by a fast-paced startup environment.
- Nice to have Local influencer network in DACH region (strong plus)
- Startup experience
- Fluency in Swedish
Benefits
- Private health insurance
- Personal development budget
- Generous wellness allowance (5000 SEK/year)
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