Hybrid VP, Wealth Marketing

at AIG

• Job title: VP, Wealth Marketing
• Job type: Full Time
• Experience level: Lead
• Salary: $183,000 - $250,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: Cloud
• Location requirements: Hybrid, Houston, United States

About the role

• Lead Wealth Management marketing strategy and communications at Corebridge Financial, engaging clients and driving growth in Retirement Services. Oversee program development and collaboration across teams for wealth client engagement.

Responsibilities

• Lead a team responsible for formulation, execution and optimization of the Wealth Management marketing and communications strategy in the Retirement Services business.
• Develop new programs and communication strategies to help retain and build existing Wealth Management client relationships.
• Build strategy and plans for attracting, onboarding and growing new Wealth clients.
• Partner with and serve in a leading role with various areas of business to improve the overall Wealth client experience and drive core business objectives supporting retention and growth at each stage of the client journey.
• Develop annual/monthly calendar and socialize with key business partners.
• Integrate planning with the line of business goals.
• Work closely with Participant Marketing and Advisor Enablement Marketing teams to integrate the end-to-end experience for existing and new Wealth clients across the marketing organization and provide training and communications to financial advisors about wealth products and solutions.
• Manage and optimize existing communication programs designed to drive wealth client engagement, education, and positive outcomes.
• National event multi-channel communication strategy development: Toolkit development and deployment.
• Website updates.
• Manage participant, plan sponsor, and key contact emails.
• Lead campaign integration/campaign tracker management.
• Quarterly statement content development and support.
• Online messaging and participant portal support.
• Own wealth client webinar and client appreciation program strategy and execution.
• Manage Wealth audience ‘event-in-a-box' creation, content and ongoing management to support elevated client events (in-person and virtual).
• Build, deploy, and manage strategic wealth onboarding communications (including strategy and content development).
• Build, deploy, and manage end-to-end triggered dynamic participant journeys including: Data management and integration, Strategy and content development for all channels, Measurement and analytics.
• Partner with Consumer Insights and Data teams to create a 360 data reporting strategy for campaigns and programs.
• Lead and optimize list management processes to feed into marketing databases including RPI (Salesforce), Salesforce Marketing Cloud (email platform) and Advisor CRM.

Requirements

• 15+ years group retirement and wealth management experience
• Confident communication, sound judgement, and the ability to influence senior leadership and external stakeholders in high-visibility situations.
• Advanced relationship building skills and ability to work across matrixed organizations
• Must have strong communication and presentation skills including large groups
• Creative, outside-the-box thinking
• Strong problem-solving skills
• Ability to process and analyze complex information/data
• Advanced multi-tasking skills
• Deadline driven
• Budget management skills
• Strong analytical skills
• Marketing development and operations experience
• Self-motivating/good self-management skills
• Ability to manage teams of various sizes, directly and cross-functional
• Set strategic direction aligned to business goals

Benefits

• Health and Wellness: We offer a range of medical, dental and vision insurance plans, as well as mental health support and wellness initiatives to promote overall well-being.
• Retirement Savings: We offer retirement benefits options, which vary by location. In the U.S., our competitive 401(k) Plan offers a generous dollar-for-dollar Company matching contribution of up to 6% of eligible pay and a Company contribution equal to 3% of eligible pay (subject to annual IRS limits and Plan terms). These Company contributions vest immediately.
• Employee Assistance Program: Confidential counseling services and resources are available to all employees.
• Matching charitable donations: Corebridge matches donations to tax-exempt organizations 1:1, up to $5,000.
• Volunteer Time Off: Employees may use up to 16 volunteer hours annually to support activities that enhance and serve communities where employees live and work.
• Paid Time Off: Eligible employees start off with at least 24 Paid Time Off (PTO) days so they can take time off for themselves and their families when they need it.