Digital Marketing Analyst developing and implementing strategic marketing plans for Ecommerce success. Collaborating with various teams for execution and reporting to the Digital Marketing Manager.
About the role
- Online Marketing Manager managing social media and TikTok account for LEDs24. Enhance brand presence and coordinate influencer partnerships in a hybrid work model.
Responsibilities
- Operational management and ongoing development of social media channels to strengthen brand presence
- Launch, build and continuous maintenance of a TikTok account
- Community management and social listening
- Coordination of collaborations with micro-influencers from relevant target groups
- Development and production of creative concepts, formats and video content
- Monitoring and responding to customer reviews
- Planning, creating and sending regular newsletters
- Support for SEA/SEM, marketing campaigns and maintenance of our marketplace listings
- Analysis and reporting of relevant KPIs and derivation of optimization measures
Requirements
- Degree or vocational training in marketing, communications, media or a related field
- At least two years of professional experience in marketing
- Passion for digital communication, trends and creative content formats
- Proficient with TikTok, Instagram, Pinterest and LinkedIn
- Good knowledge of content creation & video editing (e.g., CapCut, Canva, Figma)
- Analytical thinking and experience with analytics and Google Ads
- Versatility, curiosity and the ability to quickly get up to speed on different marketing topics
- Structured, creative and self-directed way of working
- Good German language skills, written and spoken
Benefits
- A varied and challenging role at a leading manufacturer in the industry
- Flat hierarchies
- A friendly, collegial working atmosphere
- Autonomous working style
- Plenty of freedom and opportunities to contribute your ideas
- Full-time employment (40 hours/week)
- Option to work from home
- Attractive compensation with a fixed salary, performance-related targets/bonus and up to 30 days of vacation
- Personal development and growth opportunities
- Team events
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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