Director of Marketing leading the marketing strategy for an FMCG company in Barcelona. Oversee brand equity and sales through data - driven decision making in a hybrid work environment.
About the role
- Senior Marketing Manager leading Keywords Studios' marketing strategy in Japan, ensuring localization of global messaging and engaging with local stakeholders.
Responsibilities
- Develop and implement a Japan-specific marketing strategy aligned with global objectives.
- Localize global messaging, brand positioning, and value propositions for Japanese audiences.
- Provide market insights to global stakeholders, highlighting opportunities, trends, and competitive dynamics.
- Serve as the primary marketing contact in Japan, representing the capabilities and offerings of Create, Globalize, and Engage.
- Collaborate with Sales, Create leadership, and regional Service Lines to ensure unified, aligned communication and market positioning.
- Lead the content strategy and asset creation process, including writing creative briefs and collaborating with Group Marketing.
- Own and manage the Japanese version of the Keywords Studios website, ensuring it's up-to-date and culturally relevant.
- Manage and grow local corporate social media channels, handling community engagement and copywriting in Japanese.
- Lead the planning and execution of major local events like Tokyo Game Show (TGS).
- Plan and execute paid media campaigns to drive specific business goals, managing budgets and reporting on ROI.
- Track KPIs including campaign performance and marketing-driven pipeline contribution.
- Provide regular reporting to the Global Director of Marketing and Japan leadership team.
- Collaborate with Sales to ensure proposal materials reflect consistent market positioning tailored to client expectations.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 7+ years of marketing experience, ideally in gaming, entertainment, digital marketing, or technology sectors.
- Demonstrated success in developing and executing integrated marketing campaigns in Japan.
- Strong understanding of the Japanese games and entertainment landscape.
- Experience acting as a bridge between local needs and global creative teams (briefing designers, managing localization workflows).
- Experience managing corporate social media accounts and website Content Management Systems (CMS).
- Experience running and reporting on paid media campaigns.
- Native-level Japanese and business-level English.
Benefits
- Role Information: EN
- Studio: Keywords Studios
- Location: Asia Pacific, Japan, Tokyo
- Area of Work: Marketing
- Service: Support services
- Employment Type: Full Time, Permanent
- Working Pattern: Hybrid
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Manage execution and analysis of marketing campaigns for Kroger clients utilizing various marketing strategies. Collaborate with internal and external teams to drive business results across categories.
Senior Portfolio Manager developing marketing strategies for Trauma Business unit at Stryker. Collaborating cross - functionally to achieve business objectives and mentor team members.
Director of Office Print Marketing leading global marketing strategies and overseeing the office printer marketing team at HP. Developing innovative campaigns and maximizing business results through strategic planning.
Junior Marketing Analyst handling digital content and promotional campaigns for a multinational pharmaceutical company in Cotia, requiring weekly office visits.
Trade Marketing Specialist executing sales strategies through marketing actions for ASSA ABLOY. Requires experience in hardware sector and skills in merchandise management.
Marketing Director driving brand awareness and market presence in a fast - growing AI - robotics startup. Leading marketing strategy and developing a high - performing team for growth.
Marketing Intern at Audika supporting marketing initiatives for brand awareness and overall business growth. Collaborating across teams to execute campaigns and projects dynamically.
Lifecycle Marketing Manager at Spring Health executing member lifecycle marketing programs. Building campaigns in Iterable and maintaining quality across campaign work.
Marketing Analyst for Faber - Castell executing marketing strategies and analyzing performance metrics. Collaborating with teams to enhance the brand and drive results with innovative products.