Lifecycle Marketing Manager at Spring Health executing member lifecycle marketing programs. Building campaigns in Iterable and maintaining quality across campaign work.
About the role
- Senior Marketing Manager leading Keywords Studios' marketing strategy in Japan, ensuring localization of global messaging and engaging with local stakeholders.
Responsibilities
- Develop and implement a Japan-specific marketing strategy aligned with global objectives.
- Localize global messaging, brand positioning, and value propositions for Japanese audiences.
- Provide market insights to global stakeholders, highlighting opportunities, trends, and competitive dynamics.
- Serve as the primary marketing contact in Japan, representing the capabilities and offerings of Create, Globalize, and Engage.
- Collaborate with Sales, Create leadership, and regional Service Lines to ensure unified, aligned communication and market positioning.
- Lead the content strategy and asset creation process, including writing creative briefs and collaborating with Group Marketing.
- Own and manage the Japanese version of the Keywords Studios website, ensuring it's up-to-date and culturally relevant.
- Manage and grow local corporate social media channels, handling community engagement and copywriting in Japanese.
- Lead the planning and execution of major local events like Tokyo Game Show (TGS).
- Plan and execute paid media campaigns to drive specific business goals, managing budgets and reporting on ROI.
- Track KPIs including campaign performance and marketing-driven pipeline contribution.
- Provide regular reporting to the Global Director of Marketing and Japan leadership team.
- Collaborate with Sales to ensure proposal materials reflect consistent market positioning tailored to client expectations.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 7+ years of marketing experience, ideally in gaming, entertainment, digital marketing, or technology sectors.
- Demonstrated success in developing and executing integrated marketing campaigns in Japan.
- Strong understanding of the Japanese games and entertainment landscape.
- Experience acting as a bridge between local needs and global creative teams (briefing designers, managing localization workflows).
- Experience managing corporate social media accounts and website Content Management Systems (CMS).
- Experience running and reporting on paid media campaigns.
- Native-level Japanese and business-level English.
Benefits
- Role Information: EN
- Studio: Keywords Studios
- Location: Asia Pacific, Japan, Tokyo
- Area of Work: Marketing
- Service: Support services
- Employment Type: Full Time, Permanent
- Working Pattern: Hybrid
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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