Senior Data Analyst analyzing marketplace performance and driving insights to improve retention and revenue at Preply, an education technology company.
About the role
- Data Analyst for retail client within AI, Analytics & Data department. Drive data-driven decisions for performance optimization and customer insights in digital channels.
Responsibilities
- Proactively identify strategic challenges and opportunities where decision support anchored in data is needed with a primary focus on optimizing online experience
- Be the driver for data driven decisions making in your initiative/product team by converting data from diverse sources into insights and provide the team with a clear, comprehensive 360 view of customer behaviour and data driven recommendations for performance optimisation
- Apply advanced analytics methods and tools to model, execute and follow up initiatives from idea to industrialization
- Be responsible for the full analysis process from problem and scope definition to data extraction, cleaning, analysis, visualization, creating recommendations, and presenting results
- Define and setup measurable KPIs and OKRs, own and maintain their visualization for commercial performance reporting
- Collaborate with cross-functional teams to support and guide A/B testing initiatives with the insights (digital optimization, user journey analysis, commercial analysis etc.)
Requirements
- Proven several years of experience as either as Data Analyst, Web Analyst, Product/Business Analyst or similar
- Strong business sense and business interest with the ability of making sound interpretations of data and other information
- Excellent communication skills and are skilled in translating and explaining complex data analysis to non-technical and/or senior stakeholders
- Hands-on working experience writing advanced SQL queries to extract, prep, validate, and analyse large data sets
- Proven experience in conducting advanced web analyses using web analytics tools (e.g., GA4, Adobe Analytics, Search Console, etc.)
- Proven experience working with at least one marketing attribution model with ability to demonstrate how different models can impact perceived value of marketing channel
- Proven experience in data analysis, ideally within CRM, marketing analytics, or customer insights
- Hands-on working experience in data visualization tools (i.e. Looker studio or powerbi etc.)
- Hands-on experience building data analytics solutions using programming languages such Python, or R
- Good skills in Google Sheets or Excel
- Understanding of data layers & marketing pixels
- Fluent in English
Benefits
- Generous package including healthcare allowance
- Insurance policy
- Paid vacation days
- Pension savings
- Dedicated consultant manager available throughout employment
- Optional networking activities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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