Senior Specialist in Performance Marketing leveraging AI tools for personalization at PayPal. Supporting multiple products and enhancing marketing processes through data analysis and collaboration.
About the role
- Performance Media Buyer setup, manage, and optimize campaigns across multiple platforms. Collaborating with diverse teams and analyzing performance for leading global entertainment clients.
Responsibilities
- Set up, manage, and optimize paid media campaigns across platforms like Meta, TikTok, YouTube, and DV360
- You manage both upper-funnel and lower-funnel campaign structures and constantly test creatives, audiences, placements, and bidding strategies
- Monitor pacing, troubleshoot delivery, and hit KPIs like CPV, VTR, Completion Rates and CPM
- Use internal and external tools to ensure flawless setup, tracking, QA, and invoicing
- Collaborate with sales, BI, and creative teams, and top-tier entertainment clients
- Analyze results and provide actionable insights to improve campaign efficiency and reach
Requirements
- 3+ years of hands-on media buying experience
- Platforms: Meta, TikTok, Google Ads, and ideally DV360
- Familiarity with Reddit and Snapchat is a strong plus
- Strong command of auction mechanics, CPV targets, pacing, bidding, and platform optimisation
- Analytical mindset with confidence in Excel, Google Sheets, and performance data tools
- Proven ability to manage budgets across paid social and YouTube channels, including proposal development, campaign activation & maintenance, and post-buy recaps
- Provide direction as needed for improving campaign performance through optimisation and/or implementing new features and strategies
- Comfortable working independently in a remote, fast-paced, cross-functional team
- Familiarity with the entertainment industry (film, streaming, TV, or sports) is a strong plus
- Proactive, curious, and focused on outcomes over perfection
- We value people who learn constantly, deliver results, and create meaningful impact
Benefits
- Medical, dental, and vision insurance
- 401(k)
- Short-term and long-term disability
- Life insurance
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