Online Marketing Manager responsible for planning and executing online marketing campaigns. Focusing on digital content creation and analysis for maximizing customer value.
About the role
- Marketing Manager leading marketing for a fast-growing live fitness brand at the intersection of culture and performance. Executes innovative marketing campaigns and builds community engagement through events.
Responsibilities
- Own and deliver integrated marketing campaigns to drive ticket sales and event awareness
- Plan, launch, and optimise multi-channel activity across paid, owned, and earned media
- Manage timelines, budgets, KPIs, and post-campaign reporting
- Capture live content at events — workouts, behind-the-scenes moments, talent and partner activations
- Edit and publish short-form content for platforms such as Instagram and TikTok
- Own the social media calendar and drive daily engagement and community growth
- Build and manage influencer and ambassador programmes end-to-end
- Source, brief, and track creators and partners to maximise reach and performance
- Activate grassroots partnerships with gyms, studios, and local businesses
- Work with sponsors and brand partners on cross-promotional activity
- Maintain brand consistency across all touchpoints, campaigns, and partnerships
- Manage PR agency relationships and press activity
- Ensure ticketing platforms and customer journeys run smoothly from launch to post-event
- Track performance across channels and campaigns
- Analyse results, spot trends, and turn insights into action
- Monitor competitors and the wider market to stay ahead of the curve
Requirements
- Proven experience in event marketing, ideally within fitness, entertainment, sport, or mass participation
- Strong storytelling and copywriting skills
- Confidence managing agencies, creators, and creative workflows
- Deep understanding of social media and content-led growth
- A data-driven mindset with the ability to translate insight into impact
- Experience with CRM platforms (e.g. Klaviyo) (Nice to have)
- Knowledge of paid social strategy (Nice to have)
- Familiarity with design tools such as Canva or Adobe (Nice to have)
Benefits
- access to facilities
- access to physical + mental health support
- dog friendly office
- free food!
Job title
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