SVP, Marketing Technology leading marketing tech initiatives to boost non - QM lending. Requires expertise in digital platforms and strategic marketing in the mortgage industry.
About the role
- AVP leading Marketing Strategy within Sports & Gaming vertical to unite data, strategy, and technology at iShare. Focused on personalized marketing experiences for clients with a cross-functional team.
Responsibilities
- Define and execute the marketing strategy, planning, and measurement framework for Sports & Gaming clients, aligning with each organization’s growth priorities.
- Serve as the senior voice for marketing transformation, connecting fan, digital media, and commerce data into cohesive engagement strategies.
- Partner with client CMOs, CTOs, and data leaders to design integrated roadmaps that combine analytics, automation, and creative orchestration for acquisition and retention.
- Lead MarTech architecture and enablement, integrating data, identity, activation, and analytics across platforms such as Adobe, Salesforce, Braze, Iterable, Attentive, and Tealium.
- Collaborate with engineering and analytics teams to build scalable, real-time systems that power personalization, decisioning, and performance measurement.
- Oversee end-to-end campaign operations and signal-based dynamic journey design across outbound and paid channels (email, push, SMS, in-app, web, and media) tailored to segments, behavioral data, and product interactions - delivering contextual, personalized, and localized experiences at scale ensuring quality, compliance, and operational excellence at the same time.
- Drive efficiency and innovation through automation, reusable assets, and test-and-learn programs in collaboration with creative and data science teams.
- Establish personalization and measurement frameworks, including segmentation, A/B testing, MTA, incrementality, and ROI analysis.
- Champion the adoption of generative AI, real-time decisioning, and automation tools to deliver individualized multi-channel customer experiences.
- Lead and mentor a cross-functional team of strategists, analysts, and campaign specialists while ensuring delivery excellence and profitability.
- Support business growth and industry leadership through RFPs, client presentations, and partnerships with MarTech vendors and alliances.
Requirements
- Bachelor’s degree required; MBA or equivalent preferred
- Technical skills (SQL, HTML, JavaScript) and Adobe certifications (AAM, RTCDP, AA, CJA, AJO, Target) are a plus.
- Proven ability to orchestrate multi-channel campaigns across email, in-app, push, and SMS, including standing up new channel infrastructure from the ground up.
- Deep understanding of marketing data ecosystems—audience management, consent, tagging, tracking, and activation.
- Familiarity with key MarTech platforms across CRM, CDP, Marketing Automation, DAM, CMS, Commerce, and Analytics—such as Adobe Experience Cloud (AEP, Journey Optimizer, Target, CJA), Salesforce Marketing & Data Clouds, Braze, Iterable, Optimove, Oracle Responsys/Eloqua, and Tealium (or similar).
- Skilled in data-driven marketing, personalization at scale, and customer journey mapping, leveraging analytics and automation for measurable lift.
- Highly analytical with strong command of segmentation, funnel optimization, attribution, and lifecycle performance metrics.
- Experienced in applying AI and data science models (e.g., recommendations, predictive triggers) to improve customer engagement and LTV.
- Knowledge of data privacy and compliance frameworks including GDPR, CCPA, and CAN-SPAM.
- Strategic communicator with client-facing and commercial acumen, adept at engaging VP and C-suite stakeholders and driving delivery excellence.
Benefits
- Flexible work from home options
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