Digital Products Analyst focused on customer journey mapping and insights analysis at Ipiranga. Creating personalized journeys to enhance customer experience and business results.
Responsibilities
Deep understanding of consumer behavior through capturing and analyzing customer insights using data, interactions, feedback, and observations.
Use of a Data Thinking–based approach, transforming this information into strategic insights that drive decision-making and optimize business outcomes for the topics addressed.
Creation of personalized journeys to promote greater engagement, satisfaction, and customer loyalty. Building Customer Journey Maps enables anticipating needs, minimizing friction points, and improving the customer experience across all interaction channels.
Continuous monitoring of performance and satisfaction KPIs to assess the impact of implemented solutions, ensuring agile adjustments and ongoing improvements to enhance the customer experience and business results.
Requirements
Experience in roles related to Customer Journey Mapping, designing as-is and to-be flows, process mapping, analysis of experience data and metrics, desk research, and conducting stakeholder interviews.
Analysis and interpretation of customer experience metrics and data; knowledge of process improvement and project management; proficiency in Microsoft Office; experience with Customer Journey Mapping; familiarity with agile methodologies (desirable); and management of strategic KPIs.
Education: Bachelor’s degree completed. Courses or certifications in Customer Experience (CX), Service Design, and Design Thinking are desirable.
Benefits
Flexible working hours
Assistance for employees with a child with disabilities
Variable compensation program
Private pension plan
Length-of-service additional pay
Online therapy & nutritional counseling
Birth/newborn kit
Corporate university
Reimbursement for glasses and contact lenses
Medication assistance
Vaccine assistance
Market-standard benefits: Gympass, meal and food vouchers (VR/VA), transportation voucher (VT), health and dental plans, and life insurance.
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