Hybrid Traffic Manager – B2B

at Invox Content Marketing

• Job title: Traffic Manager – B2B
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Lyon, France

About the role

• Traffic Manager B2B at Invox, defining paid media strategies across LinkedIn and Google. Creating and optimizing campaigns, ensuring tracking reliability and performance reporting.

Responsibilities

• Define and drive our clients' paid media strategy (audit existing setups, recommend channels, structure campaign plans) primarily on two platforms: LinkedIn and Google.
• Create, set up, and optimize LinkedIn Ads campaigns (Sponsored Content, Message Ads, Lead Gen Forms) aligned with client objectives.
• Create, set up, and optimize SEA campaigns on Google Ads (Search, Display, Demand Gen, Performance Max) for B2B audiences.
• Ensure the implementation and reliability of tracking: tag implementation, conversion configuration, connection to CRM and marketing automation platforms (HubSpot…)
• Deploy and maintain tagging plans via Google Tag Manager.
• Structure and monitor performance through dedicated dashboards (Looker Studio or equivalent), analyze data and provide optimization recommendations.
• Prepare paid performance reports, present them to clients, and extract actionable insights.
• Manage client relationships and handle day-to-day project management.
• Maintain active monitoring of advertising platform updates, tracking developments, and paid B2B best practices.

Requirements

• Proven experience managing paid campaigns, ideally in a B2B context or in an agency.
• Strong command of LinkedIn Campaign Manager and Google Ads.
• Solid fundamentals in tracking: Google Tag Manager, conversions, events, pixels.
• Understanding of B2B marketing mechanics (long sales cycles, ABM targeting, lead generation).
• Comfortable with analytics and data visualization tools (Looker Studio, GA4…)
• Familiarity with AI and its applications.
• Detail-oriented, curious, and results-driven.
• Good communication skills to translate technical topics for clients.
• Fluent in English.
• And a friendly personality—good common sense, a sense of irony, and unshakeable optimism :)

Benefits

• Permanent position (CDI) based in Lyon.
• Variable/bonus compensation tied to objectives for all employees.
• 5 days of remote work per month.
• Strong culture of internal training, feedback, and knowledge sharing.
• Onboarding and ongoing support from your manager and peers throughout your training program.
• 100% coverage of the public transport pass.
• Supplementary health insurance covered at 60% and provident insurance covered at 100%.