Media Buyer optimizing lead campaigns using performance marketing strategies at Interlead GmbH. Collaborating with creative and data teams to drive growth in a dynamic environment.
Responsibilities
Planning, execution and optimization of lead campaigns across Google Ads, social and native ads (Taboola, Outbrain, etc.)
Ongoing analysis of funnel performance, CPL/CPA and conversion rates – deriving concrete actions to scale and allocate budgets to winning channels
Creation, testing and optimization of creatives and landing pages using AI-driven insights and tools
Close collaboration with the creative and data teams to quickly turn new ideas into execution
Market and competitor analysis, identification of new growth opportunities and trends in AI & performance marketing
Requirements
At least 2 years of experience in performance marketing with a focus on lead generation
Solid knowledge of Google Ads and native advertising (primary focus); ideally also experience with Meta and TikTok
Experience using various AI tools for campaign optimization, creative production or data analysis (ChatGPT alone is not sufficient)
Confident handling of tracking, tag management, Google Analytics, A/B testing and marketing automation
Strong analytical skills, data-driven mindset and a passion for testing & growth
Creative sensibility for ad assets and messaging to target leads with relevance and precision
Team player with initiative, ability to work independently and business-fluent German
Benefits
A dynamic marketing and tech environment and the opportunity to help build “The Lead Company” together
A huge market and many internal growth opportunities, because we solve our partners’ biggest problem: we automate new customer acquisition
Full flexibility in workplace (work remotely or from our headquarter in Bremen Überseestadt depending on role; working from abroad possible by arrangement)
Full flexibility in working hours (to be arranged individually with your team)
30 days of annual leave and the option to take unpaid leave at any time
We contribute to your company pension plan (the “Interlead pension”)
Great events every year (summer party & Christmas party)
Agile working environment (to be as productive as possible we use modern tools like Slack, Monday, Notion, Google Workspace and OKRs/Scrum)
We subsidize your gym membership (via Urban Sports Club or E-Gym Wellpass)
Fast decision-making — we are 100% bootstrapped, profitable and not dependent on investors
An open feedback culture and internal leadership training
A monthly all-hands meeting, weekly newsletter and regular team meetings so you are always well informed
For all office-based employees we provide everything you need at our headquarter in Bremen Überseestadt (ergonomic workstations, excellent coffee and espresso, drinks, BBQs, etc.)
For all home-office employees we provide a €20 monthly home-office allowance
A referral bonus of €1,000 gross for each new team member you recommend (after successful probation)
An attractive onboarding package and comprehensive company-wide onboarding
An internal academy for further training and as a knowledge base, accessible anytime from anywhere
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