Hybrid CRM Supervisor

Posted 3 hours ago

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About the role

  • Supervising CRM initiatives and collaborating across teams at iD\TBWA agency in São Paulo. Focused on strategic communication and relationship with clients.

Responsibilities

  • Plan and structure CRM strategies aligned with business objectives and the customer lifecycle;
  • Design customer journeys and segmentations based on data and behavior;
  • Act as a bridge between strategy, operations, and technical partners during implementations;
  • Validate segmentation criteria and ensure strategic consistency in the application of data;
  • Monitor and analyze CRM KPIs, connecting engagement indicators to business metrics such as conversion, retention, and revenue;
  • Ensure strategic and careful consistency in communications, with close attention to message construction and brand positioning;
  • Produce and present executive materials with a strategic interpretation of results;
  • Lead and organize the team's demand flow, promoting efficiency and appropriate prioritization.

Requirements

  • Solid experience in CRM with both strategic and operational involvement;
  • Previous experience with Salesforce; experience in implementation projects is a plus;
  • Experience planning and executing campaigns and communication journeys;
  • Ability to collaborate effectively with different departments and stakeholders;
  • Strong communication and presentation skills, especially in executive contexts;
  • Analytical, autonomous, and hands-on profile;
  • Ability to work with databases and translate information into strategic guidance in partnership with BI.

Benefits

  • Health in check: medical and dental coverage so you and your family can take good care of yourselves.
  • Your meal, your choice: Meal allowance (VR/VA) via iFood Benefícios of R$46.00 per day to help you eat with quality and convenience. If you prefer, our office kitchen is also available!
  • Commute made easier: Transportation voucher (VT) to make your commute more comfortable, whether by bus, train, or whichever option works best to get you to iD\.
  • Safety first: life insurance to provide extra security and peace of mind.
  • Keep your English up to date: discounts of up to 20% at partner language schools + reimbursement of R$300/month to invest in your learning.
  • Get moving: Wellhub (formerly Gympass) to help you find your favorite physical activity.
  • Childcare support: childcare allowance for children up to 6 years old to give you more peace of mind in your daily routine.
  • More leisure and culture: partnership with SESC for discounts and benefits.
  • Enjoy your day: day off on your birthday so you can celebrate however you like.
  • Worry-free end of year: guaranteed year-end recess to close the year with rest and renewed energy.

Job title

CRM Supervisor

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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