Hybrid Brand Experience, Field Marketing Manager

at Shift Robotics

• Job title: Brand Experience, Field Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Austin, United States

About the role

• Managing brand experience and field marketing for Moonwalkers, a new consumer hardware product. Planning demos, events, and partnerships to drive direct consumer engagement.

Responsibilities

• Moonwalkers are a product people need to experience to believe. Millions have seen the viral videos, but we haven't built the in-person infrastructure to convert that attention into revenue at scale. That's the gap this role fills.
• You'll own the full spectrum of brand experience and field marketing — live demos, pop-up activations, trade shows, retail partnerships, and community events. You'll be the person who puts Moonwalkers on people's feet and turns first-time reactions into purchases, press coverage, and word-of-mouth. You'll also build the playbook so this scales beyond you.
• This is not a desk job with occasional event attendance. You'll be on the ground regularly — at events, in retail locations, in front of customers. You're equal parts brand storyteller, event operator, and revenue driver.
• **What you'll do:**
• Plan and execute live demo experiences, pop-ups, and field activations across the US (and eventually globally) that drive measurable conversion
• Develop and own the event calendar — trade shows, tech expos, consumer festivals, and retail moments where Moonwalkers will have the highest impact
• Build and manage a demo program: unit logistics, event staff training materials, and SOPs for safe, compelling product trials
• Partner with retail partners (including IKEA) on in-store activations, endcap experiences, and co-marketing opportunities
• Capture content at every event — video, testimonials, social-ready moments — and feed them into our digital marketing pipeline
• Own brand presence at industry events (CES, mobility conferences) from booth design to staffing to follow-up
• Track and report on field marketing ROI: demo-to-purchase conversion, event-attributed revenue, cost per acquisition, and audience reach
• Build relationships with communities and micro-audiences (runners, dog walkers, commuters, warehouse workers) who are natural Moonwalkers evangelists
• Gather real-world user feedback from events and coordinate with engineering to feed insights back into product development

Requirements

• 3–5 years in experiential marketing, field marketing, brand activation, or event marketing — ideally for a consumer hardware, DTC, or consumer electronics brand
• Track record of events that drove measurable business results (revenue or pipeline, not just brand awareness)
• Hands-on operator: you've personally run a booth, managed demo logistics, trained event staff, and troubleshot day-of problems
• Strong project management instincts — able to manage multiple concurrent events across different cities without dropping details
• Experience capturing or directing event content (photo, video, social) that performs on digital channels
• Analytical mindset: you think in cost per demo, conversion rate, and event ROI
• Excellent communication skills — you'll represent the brand to customers, retail partners, press, and industry contacts
• Willingness to travel 30–50%, with heavier travel during peak event seasons
• **Nice to have:**
• Experience with retail partner activations (in-store demos, endcap programs, co-marketing with big-box or specialty retail)
• Background in robotics, wearables, personal mobility, or consumer tech

Benefits

• Build the field marketing function from scratch at a company inventing a new product category
• Direct access to the CEO and founding team — your work directly shapes company revenue and brand trajectory
• Competitive salary with performance-based bonus tied to company revenue targets
• A rare opportunity to market a product that genuinely stops people in their tracks
• Small, fast-moving team (~15 people globally) where results are visible immediately