Hybrid Promotion and Communications Advisor – 18-month Temporary

at iA Financial Group (Industrial Alliance)

• Job title: Promotion and Communications Advisor – 18-month Temporary
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Quebec, Canada

About the role

• Conseiller(ère) en promotion et communication proposé par iA Financial Group. Élaboration de stratégies de commercialisation et accompagnement des équipes de travail dans un environnement inclusif.

Responsibilities

• Participate in the development, coordinate, and execute go-to-market plans in accordance with established timelines and to achieve business objectives defined by marketing strategists and management
• Manage the creation, execution, and production follow-up of promotional and informational materials and communication tools
• Create innovative promotional materials tailored to the needs of clients and advisors
• Support creative contributors in completing project-specific tasks and ensure that assigned briefs are clear and well understood
• Oversee the development of various tools on our platforms to support marketing strategies and ensure dissemination to diverse client segments and distribution networks
• Supervise the graphic production of advertising materials and ensure the quality of deliverables throughout the approval process
• Continuously participate in data collection and analysis for performance reviews of initiatives
• Work closely with product and business solutions teams to highlight our products and tools
• Increase iA's brand awareness among advisors and clients
• Contribute to improving the advisor and client experience

Requirements

• Minimum of 5 years' experience and a bachelor's degree in Communications, Business Administration, or a related field
• Demonstrated knowledge of one or more of the following tools: HubSpot or other mass email platforms, Power BI, and AI tools (e.g., ChatGPT, Gemini, Copilot, etc.)
• Experience in a communications or advertising agency, marketing team, or a similar role
• Advanced proficiency in English, as the role requires daily drafting, communication, and presentation of marketing plans to internal and external partners across Canada

Benefits

• A work environment where learning and development merge with a collective pursuit of excellence
• A healthy, safe, fair, and inclusive environment where potential can be expressed and developed freely
• The possibility to work in a hybrid environment, supported by flexibility and access to inspiring and innovative workspaces