Senior Manager leading customer insights and market research at Hyundai and Genesis. Responsible for shaping vehicle and brand strategies through research and consumer insights.
Responsibilities
Lead Custom Market Research (End-to-End)
Own a “cradle‑to‑grave” research approach across the full vehicle lifecycle—from early concepts to post‑launch performance
Design and lead qualitative and quantitative studies (custom research, syndicated data, brand trackers) that bring consumer insights into business and product decisions
Partner with cross‑functional teams and senior leadership to ensure insights directly inform strategy
Manage research vendors, methodologies, timelines, budgets, and deliverables
Present findings to large and senior audiences, including executive leadership, with clear business implications
Lead Hyundai and Genesis brand and model health tracking programs
Partner with Marketing and agency teams to connect brand performance with marketing actions
Develop, analyze, and report key brand and model KPIs on a quarterly basis
Deliver ad‑hoc analyses to support strategic questions across the enterprise
Identify, interpret, and socialize emerging consumer, cultural, and mobility trends
Leverage custom and syndicated data to uncover opportunities for new products, services, and experiences
Translate trends into actionable ideas that help futureproof the business
Be a trusted thought partner across the organization on what’s next in mobility and consumer behavior
Requirements
Eight or more years of combined market trends and market research experience, including managing custom qualitative and quantitative consumer research.
At least 2 years at an automotive or mobility company preferred.
Bachelor’s degree required.
Master’s degree a plus.
Strong analytical skills to synthesize complex data sources and uncover market-driven insights that can be translated to clear, forward-looking recommendations
Ability to develop compelling, visually engaging PowerPoint presentations and confidently present to large stakeholder groups, including senior executives
Deep understanding of market research design, methodology, and analysis
Experience managing vendors, budgets, and multiple concurrent projects
Proficiency with SPSS and cross‑tab tools (e.g., MTAB)
Solid understanding of automotive technologies, consumer behavior, and market trends
Benefits
Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
Holiday Pay - the company shuts down with pay between Christmas and New Years.
Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
401(k) retirement plan with Employer Match
Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
Vacation and sick time off
Employer-paid basic life and disability coverage, including Paid-Family Leave.
Mental health, wellbeing, and employee assistance program
Health advocate (support)
Education Reimbursement program: Up to $5,250 per year for employees seeking higher education degrees.
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