CI
Caterpillar Inc.Senior Global Marketing Strategist
Seeking an enterprise marketing expert to drive global marketing strategies at Caterpillar. Leading initiatives that align with business objectives and engage diverse markets.
About the role
- Plan, execute, and measure integrated marketing programs for both new business and customer expansion initiatives
- Collaborate with sales, product, and customer success teams to shape messaging for prospects, customers, and resellers
- Use audience insights and market trends to create campaigns that connect with target segments, improve fan/customer experience, and increase brand loyalty
- Track, analyze, and report on campaign performance metrics; use data to refine strategies, optimize conversion rates, and maximize ROI
- Develop engaging content and digital assets for email, web, advertising, webinars, and social platforms
- Ensure consistent user journeys and experiences from initial prospect engagement to ongoing customer nurture
- Oversee campaign budgets, timelines, and resources for efficient execution
- Support channel/reseller marketing and partner initiatives as needed
Requirements
- 2-5 years in B2B SaaS or technology marketing, with hands-on experience managing multi-channel campaigns globally
- Proven success driving both new business and customer expansion/up-sell programs
- Strong understanding of customer journey, segmentation, and fan/community engagement best practices
- Data-driven approach to campaign analysis and optimization
- Exceptional cross-functional teamwork and project management skills
- Proficiency in marketing automation platforms, CRM (Salesforce, Marketo, etc.), and analytics tools
- Experience coordinating global marketing activities and working with distributed/multicultural teams
Benefits
- Medical
- Dental
- Vision
- Life Insurance
- 401K match
- generous time off
- career development programs
- equity program
Job title
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