Senior Branch Network Management Trainee at Wells Fargo coaching teams and ensuring customer satisfaction. Part of Consumer Small and Business Banking division focusing on growth and operational excellence.
About the role
- ASO Manager for Hutch leading app store optimization strategies across game portfolio. Collaborating with teams to enhance app visibility and user acquisition.
Responsibilities
- Manage App Store Optimisation both on-page and off-page, developing a deep knowledge of optimisation techniques and trends
- Working with Performance Marketing team to improving conversion rates for user journey
- Support user acquisition activity with CPPs/CSLs production and testing
- Liaise with Game Directors to understand current and upcoming game features, gain insight into the games, and share insight into ASO performance
- Design, execute and analyse ASO experiments – planning, goal setting and delivery, including what to test and when to test
- Monitoring of App Store performance including visibility and rankings, platform featuring, and Store reported installs and quality of those installs
- Advising on causes and effects of such rankings - effectively becoming the owner within the business of reporting where our apps are being promoted (platform, UA, social), demonstrating a high knowledge of the marketplace and store developments.
- Creating and maintaining effective documentation and reporting of results, with observations and recommendations.
- Research and adopt tools to facilitate effective monitoring and deployment.
- Manage external agencies where necessary to add value to the process.
- Collaborate with the Design team to create new assets for the App Stores
Requirements
- Proven track record in App Store Optimisation or a related field
- Proven track record of designing and executing A/B tests that resulted in significant and measurable improvements in conversion rate
- Works well in a highly autonomous and international environment
- Strong creative skills yet comfortable using with data to service actionable insights
- Able to work in a collaborative, creative environment while also motivated to execute on projects and deliver results independently
- Out-the-box thinker who wants to deliver best-practice while innovating and looking for opportunities to be ahead of the curve
- Understanding of, and interest in game development process and live product management
- A keen gamer and keen to understand the games industry as a whole
- **Bonus Points**
- Previous experience in the games industry
- Marketing experience preferable
- Combination of agency and in-house working experience
Benefits
- Hutch is now a 4-Day Work Week company*
- Flexible working hours
- Remote working 2 days per week
- Excellent salary
- Private health care
- Enhanced Maternity (18 weeks) and Paternity leave (6 weeks)
- Support to learn, develop and progress within Hutch
- Free snacks and drinks
- Social events, game launch parties, Thursday night drinks and much more
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Wells Fargo seeking Senior Branch Network Management Trainee for National Branch Network. Responsible for leading a diverse team and fostering customer engagement in California.
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