Lifecycle Marketing Manager at Kittl managing email and CRM operations for user guidance. Focused on activation, feature adoption, and retention with measurable impact.
About the role
- Marketing Coordinator delivering digital marketing campaigns and managing social media engagement for HSO. Collaborating with the Head of Marketing on UK initiatives and optimizing web content.
Responsibilities
- **PURPOSE OF THE ROLE**As **Marketing Coordinator**, you will play an important role in delivering effective digital marketing campaigns as part of the wider UK marketing initiative. You will support the testing, development, implementation, tracking, and optimisation of digital activity across all channels in order to:
- Drive traffic to the HSO UK website and increase site engagement
- Improve engagement and following across HSO’s social media channels
- Increase performance of PPC channels
- **REPORTING LINE**This role reports to the **Head of Marketing**.
- **JOB FUNCTION**
- Align with Group Marketing on digital marketing initiatives.
- Oversee all digital platforms including, but not limited to, websites, social media (LinkedIn, Twitter, YouTube etc.), LinkedIn Ads, and Google Ads.
- Manage the social media calendar, ensuring content is populated and updated daily.
- Manage content on the UK website using the Content Management System (CMS).
- Implement paid digital advertising across LinkedIn and Google.
- Optimize all web content to increase its visibility search engine results, maximising traffic across the HSO UK website.
- Analyse HSO’s competitors’ digital positioning and approach.
- Record, edit, and produce podcasts and videos, including case studies and event footage.
- Report on campaign performance using social media reporting tools such as Google Analytics and Google Data Studio.
- Ensure all digital campaigns are tracked appropriately using Google Tag Manager, UTMs, etc.
- Review and amend existing website content to ensure it remains up to date.
- Work with third-party agencies when required.
Requirements
- **QUALIFICATIONS & EXPERIENCE**
- 1–2 years of experience in a marketing role.
- Marketing communications experience.
- Familiarity with marketing platforms and tools (e.g., email automation, CRM).
- Ability to work collaboratively and adapt to changing priorities.
- **PERSONAL SKILLS & ATTRIBUTES**
- Excellent organisational and time-management skills.
- Strong written and verbal communication abilities.
- Attention to detail and ability to multitask.
- Proactive, collaborative, and eager to learn.
- Comfortable working with data and reporting tools.
Benefits
- **Salary**We offer a competitive, market-aligned salary reflecting the skills and experience of each candidate. The salary package will be discussed during the interview process and based on current market benchmarks and individual qualifications.
- In addition to base salary, eligible employees have the opportunity to earn performance-based bonuses and participate in our comprehensive benefits programme.
- **Benefits**
- Paid Holidays
- Birthday Day Off
- Pension
- Healthcare
- Dental
- Life Insurance x3 basic pay
- Tonic Wellbeing Reward Days and Workshops
- Perkz retail discounts
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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