Regional Director in General Insurance driving strategy and P&L management for Everywhen across the South of England.
About the role
- Director of Brand Messaging defining clear, confident communication for Hostinger's brand messaging. Shaping how Hostinger speaks to the world through distinctive narratives and strategies.
Responsibilities
- Define, implement, and evolve the One message framework across all brand communication
- Redefine and own tone of voice and its real application across teams
- Personally write and shape high-stakes messaging (campaigns, new product positionings, scripts, taglines, key narratives)
- Initiate, review, and approve messaging across major brand touchpoints
- Translate brand positioning into clear, simple, and powerful language
- Challenge weak, generic, or diluted messaging - weasel words, - and replace it with better clearer alternatives
- Mentor and guide writers across teams (CRO, YouTube scriptwriters, tutorial/blog writers, PR, advertising) to raise craft standards
- Audit competitor messaging to identify opportunities for differentiation
- Explore new storytelling formats and communication channels
Requirements
- Proven experience building distinctive brand messaging systems and campaigns
- Strong ability to turn strategy into clear, simple, compelling language
- Deep understanding of audience psychology and communication impact
- Experience working across multiple markets
- Confidence to challenge senior stakeholders and defend strong creative decisions
- High standards for copywriting craft, both strategic and hands-on
- Ability to operate both as a thinker and a maker
- Experience in tech or SaaS is a plus
- High proficiency in English language is a must
Benefits
- 🚀 360 Growth: We provide limitless learning opportunities: access to platforms like Reforge and Coach Hub, global conferences, physical and digital libraries, feedback culture, and mentoring through TesoXchange. Advance your career with internal mobility and grow with a team eager to share knowledge and support your success.
- 🎯 Freedom & responsibility: Work on your terms: from modern offices in Kaunas and Vilnius, the comfort of home, or anywhere in the world. Enjoy flexibility in managing your schedule and bring your ideas to life in a fast-paced, dynamic environment.
- 💪Wellness simplified: Your health comes first with insurance from Day 1, gym memberships, recharge leave, Headspace subscriptions, and regular health checks. Join our wellbeing-dedicated events, sports, arts, and hobby clubs, or simply enjoy the balance of a lifestyle that prioritizes wellness.
- 🎉 Work hard – play hard: Celebrate your achievements with company events like Summerfest & Winterfest, Town Hall, Meet the Client initiatives, team-buildings, and workations. Enjoy access to the Žalgiris Arena VIP Lounge and celebrate life’s big moments with milestone gifts for weddings, new parenthood, and graduations.
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