Copywriter/Editor developing creative content for home24's social media channels. Collaborating with teams to ensure brand consistency and enhance customer engagement through compelling storytelling.
Responsibilities
You write creative, engaging short copy for our social media channels (Instagram, YouTube, Pinterest, etc.) and for social paid ads
You take responsibility for content quality assurance for social media (paid and organic), from constructive feedback to accurate proofreading
You translate our communication strategy into creative content ideas that work across channels and collaborate closely with Graphic Design, Social Media and the wider Marketing team
You write inspiring long-form copy for content on our websites and take ownership of project management for your own content landing pages
You develop attention-grabbing paid-ad concepts (static and video) that combine brand messaging with performance
You support the Editorial Team with day-to-day operations, content maintenance, and copywriting for newsletters and promotions
You keep an eye on trends, tones of voice and platform mechanics and bring fresh ideas to the team
You ensure that home24’s brand voice is used consistently across all channels
Requirements
You have a degree in Communications, Journalism, Media, Marketing or a comparable qualification
You have at least 3 years of experience in editorial or creative roles, ideally in brand communications, social media or advertising
You are strong in concept development, confident with copy and creative—and use AI tools as a creative extension of your skills
You have a good feel for language, brand identity and target audiences
You understand how social copy and paid ads perform and can tailor messages and ad concepts to specific communities and channels
You have strong organisational skills and experience in project management
You work in a structured, independent way and maintain high quality standards
You are fluent in German and have business‑fluent English
Benefits
Up to 30 days of paid vacation per year to rest and recharge
International campus in the heart of Berlin with bike parking, terrace, lounge, fitness area, parent room and quiet room, located close to Landsberger Allee S‑Bahn station
Company pension plan, 30% employee discount to make your home even more beautiful, and many further discounts via our Corporate Benefits portal
Attractive mobility options subsidised by home24, such as the Germany public transport pass and our eco-friendly bike leasing program
Support for your development with attractive training offers in our home24 Academy and through external partners
Opportunities for development and growth within your role and the company through regular feedback conversations
Open culture that welcomes new and creative ideas
The chance to make an impact in a highly motivated team
Job title
Copywriter/Editor – Social Media & Creative Content
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