Hybrid Copywriter/Editor – Social Media & Creative Content

Posted last month

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About the role

  • Copywriter/Editor developing creative content for home24's social media channels. Collaborating with teams to ensure brand consistency and enhance customer engagement through compelling storytelling.

Responsibilities

  • You write creative, engaging short copy for our social media channels (Instagram, YouTube, Pinterest, etc.) and for social paid ads
  • You take responsibility for content quality assurance for social media (paid and organic), from constructive feedback to accurate proofreading
  • You translate our communication strategy into creative content ideas that work across channels and collaborate closely with Graphic Design, Social Media and the wider Marketing team
  • You write inspiring long-form copy for content on our websites and take ownership of project management for your own content landing pages
  • You develop attention-grabbing paid-ad concepts (static and video) that combine brand messaging with performance
  • You support the Editorial Team with day-to-day operations, content maintenance, and copywriting for newsletters and promotions
  • You keep an eye on trends, tones of voice and platform mechanics and bring fresh ideas to the team
  • You ensure that home24’s brand voice is used consistently across all channels

Requirements

  • You have a degree in Communications, Journalism, Media, Marketing or a comparable qualification
  • You have at least 3 years of experience in editorial or creative roles, ideally in brand communications, social media or advertising
  • You are strong in concept development, confident with copy and creative—and use AI tools as a creative extension of your skills
  • You have a good feel for language, brand identity and target audiences
  • You understand how social copy and paid ads perform and can tailor messages and ad concepts to specific communities and channels
  • You have strong organisational skills and experience in project management
  • You work in a structured, independent way and maintain high quality standards
  • You are fluent in German and have business‑fluent English

Benefits

  • Up to 30 days of paid vacation per year to rest and recharge
  • International campus in the heart of Berlin with bike parking, terrace, lounge, fitness area, parent room and quiet room, located close to Landsberger Allee S‑Bahn station
  • Company pension plan, 30% employee discount to make your home even more beautiful, and many further discounts via our Corporate Benefits portal
  • Attractive mobility options subsidised by home24, such as the Germany public transport pass and our eco-friendly bike leasing program
  • Support for your development with attractive training offers in our home24 Academy and through external partners
  • Opportunities for development and growth within your role and the company through regular feedback conversations
  • Open culture that welcomes new and creative ideas
  • The chance to make an impact in a highly motivated team

Job title

Copywriter/Editor – Social Media & Creative Content

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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