Hybrid Senior Digital Account Executive

at The Hoffman Agency

• Job title: Senior Digital Account Executive
• Job type: Full Time
• Experience level: Senior
• Salary: £30,000 - £36,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, London, United Kingdom

About the role

• Senior Digital Account Executive managing paid and organic digital campaigns for clients in London. Driving successful paid media strategies and overseeing project timelines in a hybrid work environment.

Responsibilities

• Develop, execute, and optimize paid social media, search, display, and digital marketing campaigns across platforms like Google Ads, LinkedIn, Instagram, and channel media.
• Analyse and interpret campaign performance, using data-driven insights to make real-time optimizations and recommendations for continuous improvement.
• Manage budgets effectively, ensuring optimal allocation of resources across channels to meet client KPIs.
• Work with internal creative teams to develop high-impact ads that resonate with target audiences.
• Serve as the main point of contact for clients, ensuring consistent and clear communication regarding campaign performance, timelines, and deliverables.
• Develop client relationships through regular updates, strategy sessions, and performance discussions.
• Participate in client meetings to present digital strategies and reports.
• Track, analyze, and report on campaign performance, delivering insights and recommendations for future improvements.
• Provide monthly performance reports, including return on ad spend (ROAS), cost per acquisition (CPA), and other key metrics.
• Stay updated on digital marketing trends and emerging channels to recommend new strategies and platforms for clients.
• Develop comprehensive paid media strategies tailored to client objectives and target audiences.
• Identify opportunities for campaign expansion and new client service.

Requirements

• Proven experience (3+ years) in managing paid digital marketing campaigns across social media, search, affiliate, and display
• Strong account management skills with experience working directly with clients
• Proficient in using platforms like Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and programmatic display platforms.
• Demonstrated ability to analyse data and translate insights into actionable strategies
• Experience managing multiple accounts or campaigns
• Strong understanding of paid media metrics, KPIs, and performance
• Excellent communication skills, both written and verbal
• Ability to manage budgets and ensure that spend is allocated effectively
• Familiarity with marketing analytics tools such as Google Analytics.
• Desired experience in B2B sectors such as technology, financial services, telecoms, or similar
• Familiarity with SEO principles and their integration with paid media
• Certification in Google Ads, Facebook Blueprint, or other relevant digital marketing qualifications.
• Experience working within an agency
• Ability to manage junior team members or interns.