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About the role
- ABM Marketing Manager driving growth and engagement through integrated marketing strategies at BT. Collaborating across teams to generate leads and enhance brand presence in key accounts.
Responsibilities
- Develop and deliver integrated marketing plans for accounts, markets, and brand initiatives, ensuring alignment with business priorities and commercial objectives.
- Collaborate with sales, product, insights, and partner teams to identify business challenges, build value propositions, and create solutions that drive growth.
- Lead the planning, execution, and optimisation of multi-channel marketing campaigns, using data and insights to target key audiences and maximise impact.
- Act as a subject-matter expert for AMB marketing, sharing best practice and building knowledge hubs across the wider marketing ecosystem.
- Design and deliver thought leadership content, case studies, and use cases that showcase the strengths of BT’s AMB offering.
- Provide sales enablement support, developing content and resources that help sales teams convert leads and achieve revenue targets.
- Manage stakeholder relationships, influencing and collaborating across functions to ensure marketing activity is joined up and effective.
- Monitor and report on marketing performance, ROI, and pipeline impact, using insights to drive continuous improvement.
- Oversee the activation of new product launches, offers, and incentives within the AMB plan, ensuring successful go-to-market execution.
- Contribute to the development of the wider marketing strategy, supporting the Customer and Field Marketing Senior Manager and collaborating with peers across the marketing function.
Requirements
- Comprehensive understanding of marketing principles, campaign management, and digital channels, with the ability to apply best practice across diverse accounts, markets, and brand initiatives.
- Strong commercial acumen, able to align marketing activity with business objectives and measure impact on pipeline and revenue.
- Advanced stakeholder management and collaboration skills, working effectively with sales, product, insights, and partner teams across the organisation.
- Strategic thinking and leadership, able to plan, execute, and optimise integrated marketing programmes in complex and changing environments.
- Analytical and problem-solving skills, using data and insights to inform decisions and drive continuous improvement.
- Excellent communication and influencing skills, able to build relationships and present compelling value propositions to senior stakeholders.
- Adaptability and resilience, thriving in fast-paced settings and managing multiple priorities.
- Commitment to professional development, staying current with marketing trends and evolving best practice.
Benefits
- Great benefits
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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