Hybrid Manager, Brand and Strategy

at HF Sinclair

• Job title: Manager, Brand and Strategy
• Job type: Full Time
• Experience level: Senior, Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Salt Lake City, United States

About the role

• Manager for brand strategy and marketing to enhance Sinclair’s brand value through creative campaigns. Collaborating with agencies to attract new consumers and retain existing ones.

Responsibilities

• Manage & Execute Brand Strategy, Positioning & Standards
• Manage agency & vendor relationships and budget reconciliations
• Develop an Actionable Insights Strategy & Program
• Develop Brand Campaigns and ATL & BTL advertising & marketing creative assets with marketing agency
• Manage External & Internal Brand Communications
• Social Media (Consumer) – Innovate and create organic social calendar and posts. Manage and grow Community Management by 20% with marketing agency while working with the Brand Marketing Team to integrate and activate team’s initiatives and goals
• Manage and optimize SEO with marketing agency
• Manage, optimize and grow ROI of PPC program with Marketing Agency by 20%
• Proactively partner with, motivate, create advocacy for and collaborate with the Brand Marketing Team and greater Marketing Team on other team members’ initiatives
• Ensure engagement and alignment with Marketing Team to ensure our Consumer Value Proposition supports our Distributor and Dealer Value Proposition
• Lead the organization through annual brand planning
• Update, monitor and action brand KPIs
• Develop a Premium Fuel Strategy & Implementation Plan to grow premium fuel penetration by 30%
• Assess, recommend, manage and create a new strategy for Brand Licensing Agreements
• Special assignments or tasks assigned to the employee by their supervisor, as determined from time to time in their sole and complete discretion.

Requirements

• 7+ years of professional marketing experience
• Managing and growing a Fortune 500 brand or a new innovative brand
• Performing consumer and customer segmentation and persona building
• Creating clear, effective and detailed agency briefs to ensure efficient execution
• End-to-end experience managing creative production execution with agencies
• Delivering sophisticated projects by collaborating with and delivering through others
• Managing medium to large marketing agency relationships
• Creating new strategies and implementing them to deliver results
• Managing sponsorships and extracting maximum value from them
• Engaging and collaborating with franchisees/distributors
• Creating effective and engaging brand communications to consumers, customers and internal stakeholders.
• Bachelor’s Degree in Marketing or a similar business related field

Benefits

• Medical Insurance
• Vision Insurance
• Dental Insurance
• Paid Time-Off
• 401(k) Retirement Plan with match
• Educational Reimbursement
• Parental Bonding Time
• Employee Discounts