Hybrid Content Producer

at Heidi Health

• Job title: Content Producer
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Sydney, Australia

About the role

• Content Producer at healthcare startup creating engaging ads and videos for social platforms. Collaborating with designers and marketers to optimize paid social content for performance.

Responsibilities

• Create and brief in short-form video content (Reels, TikToks, Shorts) optimised for paid social performance
• Design and brief in ad creatives, storyboards, and static assets in Figma, aligned with campaign objectives
• Edit and adapt videos for different platforms, audiences, and A/B test variants
• Refine creative based on data from performance analysts
• Research trends, creator styles, and best practices to inspire new ad concepts
• Use generative AI tools (e.g. ChatGPT, Midjourney, Pomelli) for ideation, scripting, and creative asset development
• Contribute to creative testing pipelines with multiple ad variations and hooks
• Maintain brand consistency across all paid creative assets
• Collaborate across time zones to keep content production organised, efficient, and aligned with performance objectives

Requirements

• Experience producing and editing static and short-form video content for social or paid campaigns
• Strong design skills in Figma (layout, typography, ad creative development)
• Familiarity with video editing tools (CapCut, Final Cut Pro, Premiere Pro, or similar)
• Understanding of social ad formats and best practices for Meta, TikTok, and YouTube
• Comfort working in a data-informed, performance-driven environment
• Experience using generative AI tools for creative ideation and production
• Awareness of creator and influencer trends across major platforms
• Ideally maintains an active Instagram or TikTok portfolio showcasing creative or ad-style work
• Self-motivated, organised, and curious — with a desire to experiment and grow quick

Benefits

• Flexible hybrid working environment, with 3 days in the office.
• Special corporate rates at Anytime Fitness in Melbourne, Sydney tbc.
• A generous personal development budget of $500 per annum
• Learn from some of the best engineers and creatives, joining a diverse team
• Become an owner, with shares (equity) in the company, if Heidi wins, we all win
• The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups
• If you have an impact quickly, the opportunity to fast track your startup career!