Messaging Strategy Leader at Cigna developing audience - centric marketing strategies and frameworks. Leading cross - functional initiatives to enhance messaging effectiveness and brand alignment.
About the role
- Marketing Operator shaping narrative for Heavnn’s global tax management platform. Engaging audience through content, social media, and experiments while contributing to marketing strategies.
Responsibilities
- Tell and shape Heavnn’s story
- Define and evolve Heavnn’s narrative, positioning, and tone
- Translate a complex product into clear, compelling messages
- Express that story through content, social media, community, partnerships, and experiments
- Collect feedback and signals from audience and customers
- Observe how messages perform across channels
- Experiment, learn, and refine the approach
- Build and scale marketing
- Contribute to defining marketing priorities and strategy
- Run and analyze experiments across different traction channels
- Help structure marketing processes and tools over time
Requirements
- 3–7 years of experience in marketing, growth, or related roles
- Excellent written and spoken English (C1/C2 level)
- Ability to explain complex concepts clearly and pedagogically
- Data-driven approach with focus on experiments, analysis, and validation
- Previous experience in a startup or early-stage environment is a plus
- Previous exposure to fintech, legaltech, traveltech, or similarly complex products is a plus
- Experience working with international or remote-first audiences is a plus
Benefits
- Equal-opportunity company committed to inclusion and diversity
- Affirmative action to ensure equal opportunity for all applicants
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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