Senior Yield Data Analyst at Hearst managing data insights for ad-tech strategy. Collaborating with engineering and BI teams to optimize revenue generation from extensive data analysis.
Responsibilities
Proactively hunt down issues, bidder discrepancies, and pricing inefficiencies by diving into raw, partner-level data.
Build your own queries and scripts to bypass slow dashboards. Your goal is 90% insights, 10% data-gathering.
Hands-on involvement in log-level analytics, addressability, and dynamic ad optimization.
Speak fluent "engineering" to data teams and fluent "revenue" to executives, turning complex findings into actionable forecasts.
Use LLMs and automation to scale revenue analysis while acting as the "human-in-the-loop" for statistical integrity.
Build optimized, clean internal data products and reproducible workflows rather than brittle, ad-hoc scripts.
Requirements
5+ years in a senior analyst, BI, or yield role within an advertising environment.
Quantitative degree (Math, Engineering, Stats, Econometrics, or Data Science).
Deep understanding of GAM, DSPs, SSPs, header bidding, and inventory optimization.
Advanced SQL and Python.
Ability to manipulate massive datasets and optimize for BigQuery performance.
You build things to last and naturally gravitate toward automating and bulletproofing workflows.
You don’t wait for a Jira ticket; you make independent analytical decisions that drive revenue strategy.
Benefits
Medical, Dental, and Vision coverage to keep you and your family healthy.
Competitive retirement plan with matching program in most markets.
Recharge with ample time off, including holidays and vacation.
Support for growing families, with paid leave for new parents.
Financial support for the care of your loved ones.
Be your best self with our mental wellness benefits.
Inclusive healthcare designed for every individual’s unique needs.
Helping you along every step of your family journey.
We care about your pets, too – helping you keep them happy and healthy.
And more, click here for additional benefits and details.
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