Hybrid Manager, Marketing – Account Strategy

at Hearst Health

• Job title: Manager, Marketing – Account Strategy
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $76,000 - $87,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, New York City, United States

About the role

• Manager, Marketing & Account Strategy developing high-impact marketing programs for International Fashion partners at Hearst. Driving revenue and building client relationships with strategic insights and creativity.

Responsibilities

• Translate client RFPs into strategic, insight-driven marketing proposals that drive revenue and margin growth
• Conceptualize and develop cross-platform programs including custom content, native integrations, experiential activations, and direct digital marketing campaigns
• Partner closely with sales, campaign strategy, and content studio teams to build compelling, proactive ideas that preempt the RFP process
• Leverage data, research, and audience insights to craft persuasive narratives and informed recommendations
• Ensure all proposals and executions reflect the highest standards of Hearst brand quality, creativity, and storytelling
• Manage day-to-day requests from sales and internal stakeholders with clarity, responsiveness, and strategic thinking
• Oversee project budgets and timelines to ensure efficient, high-quality delivery

Requirements

• Experience developing marketing proposals from both a strategic and executional perspective
• Strong copywriting skills, with the ability to craft persuasive, client-ready materials
• Ability to interpret RFPs, media grids, and client briefs with accuracy and insight
• Analytical and strategic thinker who uses data to inform decisions and storytelling
• Strong written and verbal communication skills, with confidence presenting ideas to senior stakeholders
• Highly organized and comfortable managing multiple priorities in a fast-paced, evolving environment
• Resourceful problem-solver who takes initiative and approaches challenges with a positive, solutions-oriented mindset
• Collaborative team player who thrives in cross-functional environments
• Interest in Hearst editorial brands and the Style & Design industries is a plus
• Proficiency in Microsoft Office, Keynote, and Google Suite.

Benefits

• Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
• Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
• Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
• Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
• Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
• Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.