Responsible for product line planning and assortment strategies for their respective Growth Team
Lead the analysis to support Growth Team strategic decision-making and go-to-market planning (e.g., pricing, sales strategy, consumer needs) and present findings with recommended plans.
Leads research activities, support advertising campaigns, and major initiatives related to Hanes Men’s assortment
Conduct competitor analysis, review competitor offerings, and generate summary of competitive landscape.
Review/Complete master style set-up
Provide briefs and frameworks which give clear product direction and information to development and design partners.
Collaborate with Commercial Operations & Design C2C calendar and ensure adherence, track progress against key calendar milestones
Contribute to sampling, buyer ads, and seeding decisions
Work as the lead with Sales on sell-in, prepare collateral for key customer accounts
Responsible for sales/customer presentations, both internally and externally to key retailers/partners.
Support volume estimates
Support key winning portfolio priorities (e.g., decisions to add SKUs, etc.)
Collaborates cross-functionally with multiple teams to ensure plans are executed with specific attention to the seasonal launch of product updates and new program concepts
Key focus on product portfolio management, including new product concepts
Inventory management, including SKU rationalization and style discontinuations
Analyze consumer needs, preferences, and shopping behaviors to help drive development decisions.
Contributes to P&L development & management, including quarterly planning, OPC, LRP sales & growth margins across all product lines.
Shares accountability for P&L results
Drives analysis of wholesale pricing strategies and cost analysis
Assists in managing operating plan and projection analysis: shipment/pos/inventory evaluation, recommendations, and monthly tracking to ensure financial and inventory goals met.
Contributes to managing MAP
Partners with sales, finance, supply chain to meet sales and profit goals for the business
Manages analysis of E&O and style/sku count to maximize inventory and ROI.
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