About the role

E-commerce Web Marketing Specialist contributing to digital marketing strategies across key channels focusing on North American markets and optimizing performance-driven campaigns.

Responsibilities

Collaborate with the E-commerce Web Marketing, CRO and SEO Manager in the planning, allocation, and ongoing optimization of the monthly media budget, ensuring effective ROI and alignment with sales targets.
Analyze key metrics (Traffic, CR, CTR, Revenue, Promo Redemption) and identify trends to support strategic decision-making, while proactively proposing new channels, tools, CRO and other opportunities to enhance performance and achieve business goals.
Support the planning and execution of online campaigns, with a focus on SEM, Remarketing, Social Paid and Affiliate programs.
Coordinate with external media agencies and partners, sharing briefs and assets, and ensuring the timely and correct delivery of campaigns.
Conduct daily checks on digital campaigns (SEM, Display) to ensure consistency with marketing guidelines and commercial priorities.
Cooperate with internal teams (CRM, ADV, Retail-Ops, Retail Inventory & Merchandising) to align and execute cross-channel marketing initiatives.
Collaborate with all E-commerce Teams keeping track of marketing activities and daily tasks through shared calendars and task management tools.
Perform promotion and new feature tests in staging and production environments.
Follow up on change requests or bugs tickets through Jira platform.

University degree in Marketing, Communication, Digital or related fields
At least 3 years of experience in a similar role within a digital, e-commerce, or fashion environment with a strong focus on North American and Canadian markets
Strong interest in digital marketing and e-commerce dynamics.
Solid organizational skills and ability to manage multiple tasks with precision and attention to detail.
Strong analytical mindset, confident in working with data and performance metrics.
Comfortable working in a fast-paced, deadline-driven environment.
Proactive, flexible and team-oriented, yet capable of managing tasks independently.
Proficiency in Microsoft Office, especially Excel and PowerPoint.
Proficiency of digital marketing tools like GA4, Google Search Console & Looker studio
Excellent communication skills in English (written and spoken); additional languages are a plus.
Interest in working in a cross-functional and international environment.

An International, fresh and dynamic working environment
Balance between work and personal life: Smart Working (Hybrid work model) and Time flexibility;
Physical & Mental Health programs, sustainable projects and workshop promoted by Guess Community
Arts, sports and social events outside the office, thanks to our Guess Fun activities!
Training & Development platform and paths
Discount on our products both online and in stores