Shopify Expert managing onboarding and support for E - Commerce brands. Guiding participants to successful shop launches and developing tailored solutions.
About the role
- E-commerce Web Marketing Specialist contributing to digital marketing strategies across key channels focusing on North American markets and optimizing performance-driven campaigns.
Responsibilities
- Collaborate with the E-commerce Web Marketing, CRO and SEO Manager in the planning, allocation, and ongoing optimization of the monthly media budget, ensuring effective ROI and alignment with sales targets.
- Analyze key metrics (Traffic, CR, CTR, Revenue, Promo Redemption) and identify trends to support strategic decision-making, while proactively proposing new channels, tools, CRO and other opportunities to enhance performance and achieve business goals.
- Support the planning and execution of online campaigns, with a focus on SEM, Remarketing, Social Paid and Affiliate programs.
- Coordinate with external media agencies and partners, sharing briefs and assets, and ensuring the timely and correct delivery of campaigns.
- Conduct daily checks on digital campaigns (SEM, Display) to ensure consistency with marketing guidelines and commercial priorities.
- Cooperate with internal teams (CRM, ADV, Retail-Ops, Retail Inventory & Merchandising) to align and execute cross-channel marketing initiatives.
- Collaborate with all E-commerce Teams keeping track of marketing activities and daily tasks through shared calendars and task management tools.
- Perform promotion and new feature tests in staging and production environments.
- Follow up on change requests or bugs tickets through Jira platform.
Requirements
- University degree in Marketing, Communication, Digital or related fields
- At least 3 years of experience in a similar role within a digital, e-commerce, or fashion environment with a strong focus on North American and Canadian markets
- Strong interest in digital marketing and e-commerce dynamics.
- Solid organizational skills and ability to manage multiple tasks with precision and attention to detail.
- Strong analytical mindset, confident in working with data and performance metrics.
- Comfortable working in a fast-paced, deadline-driven environment.
- Proactive, flexible and team-oriented, yet capable of managing tasks independently.
- Proficiency in Microsoft Office, especially Excel and PowerPoint.
- Proficiency of digital marketing tools like GA4, Google Search Console & Looker studio
- Excellent communication skills in English (written and spoken); additional languages are a plus.
- Interest in working in a cross-functional and international environment.
Benefits
- An International, fresh and dynamic working environment
- Balance between work and personal life: Smart Working (Hybrid work model) and Time flexibility;
- Physical & Mental Health programs, sustainable projects and workshop promoted by Guess Community
- Arts, sports and social events outside the office, thanks to our Guess Fun activities!
- Training & Development platform and paths
- Discount on our products both online and in stores
Job title
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