Social Media Specialist executing brand storytelling across social media platforms for The Vitamin Shoppe. Collaborating with the Content Team to create engaging campaigns and track performance metrics.
About the role
- Social Media Manager driving brand visibility and content strategy for a prominent street food company. Engaging with trends and fostering team collaboration in content creation.
Responsibilities
- You further develop our social media and content strategy and implement it with the team in a goal-oriented way based on meaningful KPIs
- You act as a creative driver for the team, spot trends before they go viral, and turn them into smart concepts
- You conceptualize, create and prepare social media content — primarily videos, but also copy and graphics
- You support and mentor working students in content creation and promote a motivating team culture
- You ensure a clear editorial calendar, effective workflows and seamless alignment with our marketing objectives
- You plan, manage and optimize our paid social media campaigns (e.g., Meta, TikTok, YouTube, LinkedIn) — analyze performance data and, together with the team, further develop our paid content strategy
- You set clear goals, create meaningful reports and are responsible for our editorial calendar and editorial meetings
- You conduct trend analyses, drive projects independently and ensure our brand is visible and successful across all digital channels
- You research and tender services and brief external partners — including influencer management
Requirements
- You have successfully completed your studies (e.g., Media Management or Digital Marketing) or vocational training and relevant further education
- You have at least three years of experience in social media management
- You are at home on social networks and enthusiastically follow the latest trends across all channels
- Your creativity is evident in producing appealing, audience-appropriate content for various social media platforms
- Tools such as CapCut, Photoshop or Canva are familiar to you — you use them confidently for content production
- You have experience with analytics tools and are able to monitor and evaluate metrics and KPIs
- You also have a sense for the strategic integration of social media into overall company strategy
- You enjoy working in a team, contribute with motivation and your own ideas, and are not afraid to drive projects forward independently
Benefits
- A familiar, friendly environment with an informal, first-name culture, flat hierarchies, fast decision-making processes and supportive colleagues
- Opportunities to shape your role from day one
- Flexible working hours and a good work–life balance with options for remote work
- The opportunity to join a company pension plan with Allianz AG, including a 20% monthly employer contribution
- Support for your professional and personal development
- A monthly tax-free non-cash benefit via our partner Belonio with an "Edenred City" card
- After your probationary period: bike leasing via our partner Business Bike
- Modern technical equipment including a laptop and an iPhone as a company phone
- Backed by Valora — a strong, crisis-tested and secure group offering excellent career opportunities
- Regular team events such as office parties, summer parties or Christmas celebrations
- “Come as you are” — no business dress code
- A great office with a loft atmosphere on Schadowstraße
Job title
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Degree requirement
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