Analista de Mídia Programática I no Grupo RBS. Atuação em campanhas de mídia programática e monetização de plataformas digitais.
Responsibilities
Work alongside the consultancy Alright to accelerate programmatic media results;
Monitor key quality and performance indicators for Grupo RBS inventory (viewability, occupancy and density), focusing on the GZH and ClicRBS sites, with the goal of improving profitability;
Periodically review available ad formats, analyze performance and identify optimization opportunities;
Support the sales team by providing information on available inventory, delivery forecasts and performance;
Prepare and update weekly and biweekly revenue projections for the month;
Assist the ops and development teams in identifying and resolving any issues related to Google Ad Manager;
Extract and organize reports in Google Ad Manager to track results and conduct analyses;
Implement new monetization partners in Google Ad Manager and keep the ads.txt file up to date;
Continuously monitor RPM metrics on YouTube, implementing optimizations to improve monetization;
Monitor and validate programmatic media billings executed by the team, supporting the Programmatic Media Assistant when needed.
Requirements
Bachelor’s degree in Business Administration, Advertising, Marketing, Communications or a related field;
Prior experience managing and operating programmatic media campaigns;
Familiarity with programmatic media platforms and tools, such as Google Ad Manager or DV360;
Knowledge of monetization for digital platforms, such as YouTube and Spotify;
Analytical ability to monitor inventory and monetization KPIs (e.g., viewability, occupancy, density, RPM);
Intermediate Excel skills for analysis, projections and reporting;
Strong communication and interpersonal skills to collaborate with internal teams and external partners.
Benefits
Relaxed, collaborative organizational environment
Flexible work model (on-site, hybrid or remote)
Opportunities for professional growth
Involvement in disruptive projects with genuine social impact
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