Marketing and Communication Analyst driving regional 360° marketing strategies for Grupo Boticário. Collaborating with agencies and stakeholders to enhance brand performance.
Responsibilities
Lead the execution of marketing and business initiatives, translating business indicators into high-impact, performance-focused 360° communications tailored by region;
Drive the regional 360° Communications strategy by interpreting business indicators, ensuring creativity with a results orientation;
Participate in performance meetings, bringing the communications perspective to preserve KPIs and brand results in your regions of operation;
Senior Creative Direction: Lead and approve the concept (KVs and films) and the execution/production guidelines for all on- and offline media and performance assets together with agencies;
Activation Management: Plan and execute brand activations at major events, ensuring both tactical and strategic alignment;
Serve as the point of contact for building and maintaining the interface with strategic stakeholders (PR, Branding, Commercial, Procurement, and National Marketing).
Requirements
Solid Experience: Proven background in Marketing and Communications, with emphasis on regional campaigns and Branding;
Strategic Creative Perspective: Essential to guide concepts (KVs) without being the operational executor;
Analytical Ability: Advanced Excel and PowerPoint skills and knowledge of brand metrics (Brandlift, Brand Awareness);
Situational Leadership: Strong capability to coordinate and manage relationships with agencies, franchisees and leadership;
Logistics: Full availability to travel;
Residence: Preferably residing in one of the states in the South, Central-West or North regions.
Benefits
Here, your Health is a priority
. Medical and dental plans
. Medication assistance
. Health voucher for family members
. Free psychotherapy sessions
. Telemedicine and second medical opinion
. Free flu vaccine
. Health care programs
For your Nutrition
. Meal voucher or local restaurant card (depending on work model)
. Food allowance
. Christmas food allowance
Ensuring Well‑being and Quality of Life in all aspects
. Gym and fitness studio memberships
. Home office allowance (for hybrid and remote work models)
. Pet health insurance
. Birthday day off
. Up to 40% discount on our products
. Employee membership program (agreements and partnerships, multi-brand store, TotalPass gyms, courses and more!)
. Travel and accommodation program
For the Family, our most precious asset
. Childcare allowance
. Child nutrition credit
. Babysitter allowance
. School supplies allowance
. Legal, psychological and social counseling
. Support for non-traditional parents
. Extended parental leave (180 days for mothers and 120 days for fathers)
Mobility for your on-site commute
. Commuter benefit and parking (for hybrid and on-site models)
Security for financial protection and peace of mind
. Life insurance
. Support in the event of parents' death
. Private pension plan
. Payroll-deductible loans
Benefit packages are configured according to eligibility rules.*
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