Lifecycle Marketing Manager at Kittl managing email and CRM operations for user guidance. Focused on activation, feature adoption, and retention with measurable impact.
About the role
- Marketing Manager focusing on campaign management and content development for apo.com Group. Collaborating with stakeholders to enhance brand impact in the healthcare sector.
Responsibilities
- You plan, coordinate and analyze marketing campaigns and communication concepts across various channels.
- You design innovative content and formats for different customer touchpoints — creative, audience-appropriate and data-driven.
- You ensure that messages, content and measures are consistent, clear and effective across all channels.
- You monitor competitors, trends and market developments and derive relevant insights.
- You coordinate internal interfaces and act as the central contact for external agencies and partners.
Requirements
- Completed bachelor’s degree in a relevant field (e.g., Marketing, Communications, Media, Business); a master’s degree is a plus.
- Several years of experience in marketing, ideally in a B2C environment.
- Experience in pharma or healthcare is a plus; personal interest in the industry is also welcome.
- Confident in planning, executing and evaluating campaigns; solid knowledge of online marketing.
- You understand brand management, analyze trends and develop new ideas.
- Creative, curious and solution-oriented — you think outside the box and enjoy trying new approaches.
- Dynamic, hands-on, entrepreneurial mindset and team-oriented.
- Independent, structured and reliable when working with multiple stakeholders.
- Flexibility: You can work remotely and are willing to come to Markkleeberg occasionally for meetings.
Benefits
- Safety First: A permanent employment contract
- Flexibility: You can work remotely and are willing to come to Markkleeberg occasionally for meetings.
- Good work pays off: A performance-based salary
- Happy Holiday: 30 days of vacation per year
- There is always something to learn: Training, workshops and side-by-side coaching — we support your development
- Fit through leisure: JobRad cooperation and free access to our fitness room
- Travel sustainably: Free use of our e-charging stations at the Markkleeberg site
- Additional benefits: Excellent social benefits, including a subsidized in-house canteen, corporate benefits, free beverages (tea, coffee, soft drinks), employee discounts, modern equipment, and team and company events
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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