Hybrid Marketing Manager

at apo.com Group

• Job title: Marketing Manager
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Markkleeberg, Germany

About the role

• Marketing Manager focusing on campaign management and content development for apo.com Group. Collaborating with stakeholders to enhance brand impact in the healthcare sector.

Responsibilities

• You plan, coordinate and analyze marketing campaigns and communication concepts across various channels.
• You design innovative content and formats for different customer touchpoints — creative, audience-appropriate and data-driven.
• You ensure that messages, content and measures are consistent, clear and effective across all channels.
• You monitor competitors, trends and market developments and derive relevant insights.
• You coordinate internal interfaces and act as the central contact for external agencies and partners.

Requirements

• Completed bachelor’s degree in a relevant field (e.g., Marketing, Communications, Media, Business); a master’s degree is a plus.
• Several years of experience in marketing, ideally in a B2C environment.
• Experience in pharma or healthcare is a plus; personal interest in the industry is also welcome.
• Confident in planning, executing and evaluating campaigns; solid knowledge of online marketing.
• You understand brand management, analyze trends and develop new ideas.
• Creative, curious and solution-oriented — you think outside the box and enjoy trying new approaches.
• Dynamic, hands-on, entrepreneurial mindset and team-oriented.
• Independent, structured and reliable when working with multiple stakeholders.
• Flexibility: You can work remotely and are willing to come to Markkleeberg occasionally for meetings.

Benefits

• Safety First: A permanent employment contract
• Flexibility: You can work remotely and are willing to come to Markkleeberg occasionally for meetings.
• Good work pays off: A performance-based salary
• Happy Holiday: 30 days of vacation per year
• There is always something to learn: Training, workshops and side-by-side coaching — we support your development
• Fit through leisure: JobRad cooperation and free access to our fitness room
• Travel sustainably: Free use of our e-charging stations at the Markkleeberg site
• Additional benefits: Excellent social benefits, including a subsidized in-house canteen, corporate benefits, free beverages (tea, coffee, soft drinks), employee discounts, modern equipment, and team and company events