Hybrid Senior Marketing Associate – PAYG Phones

at Greenlight Planet

• Job title: Senior Marketing Associate – PAYG Phones
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Nairobi, Kenya

About the role

• Senior Marketing Associate driving marketing initiatives for smartphones at Sun King. Focused on brand visibility, demand generation, and customer engagement.

Responsibilities

• Work closely with the Global PAYG Marketing Manager to translate the strategic PAYG plan into in-country strategic and executional plans.
• Develop and execute integrated marketing campaigns to drive awareness and sales of PayGo phones.
• Create compelling product messaging, digital content, promotional materials, and sales tools for field teams.
• Enable product launches, internal and customer-facing promotions, and market activations.
• Monitor market trends, customer behaviour, and activity from industry players to inform marketing strategies.
• Work closely with Sales, Product, Customer Care, Programs Optimization, and external partners to ensure marketing initiatives are aligned and impactful.
• Assess campaign performance and provide insights for continuous improvement.

Requirements

• A Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5–8 years of experience in marketing, product marketing, or consumer electronics / telecom marketing.
• Experience in mobile phone retail marketing.
• Strong knowledge of customer-focused marketing and brand-building.
• Proficiency in campaign management tools, Excel, and PowerPoint.
• Experience with PayGo business models or consumer electronics (an advantage).

Benefits

• A competitive base salary and an attractive commission structure.
• A comprehensive benefits package (e.g., health insurance, pension).
• Professional growth in a dynamic, rapidly expanding, high-social-impact industry
• An open-minded, collaborative culture made up of enthusiastic colleagues who are driven by the challenge of innovation towards profound impact on people and the planet.
• A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
• Structured, tailored learning and development programs that help you become a better professional through the Sun King Centre for Leadership.
• A supportive team environment and significant opportunities for career advancement.