About the role

  • Social Media Lead managing GPTZero's presence on X. Driving engagement and growth across brand account and founder profiles.

Responsibilities

  • Own GPTZero’s presence on X across the brand account and founder profiles, including voice, positioning, and daily execution
  • Ship daily posts and run a high volume reply engine, target 15 to 20 high quality replies per day on relevant high reach threads
  • Monitor mentions and key conversations throughout the day, including weekends when needed, and manage fast responses from the brand account
  • Create and maintain a lightweight style guide and content system, including content pillars, repeatable formats, and account specific do nots
  • Propose and operate secondary accounts when useful, and build a simple operating system for cadence, guardrails, and link placement
  • Run lightweight campaigns and amplification, including creator tagging and pay per engagement experiments when ROI is clear
  • Partner with Engineering on special projects that improve distribution and speed, for example a bot, automation workflows, or internal tooling with clear guardrails and success metrics
  • Ship weekly reporting that ties activity to outcomes, including impressions, engagement, profile visits, qualified clicks, and attributed signups using UTMs

Requirements

  • Proven track record growing an X account to 30k+ followers, or equivalent proof of elite distribution and reply craft
  • Terminally online instincts for X, you understand timing, thread dynamics, and how replies travel
  • Strong writing range, you can write in multiple voices without sounding templated
  • Comfort with technical topics, you can communicate AI detection nuance with accuracy and clarity
  • High cadence operator, you can sustain daily volume and iterate fast
  • Strong judgment, you can balance speed with brand safety and escalation
  • Bonus: Experience operating multi account networks, including persona or satire accounts
  • Experience with creator campaigns and influencer management
  • LinkedIn founder content experience, including narrative building and distribution mechanics.

Benefits

  • Performance bonus up to 50K

Job title

Social Media Lead

Job type

Experience level

Senior

Salary

$100,000 - $160,000 per year

Degree requirement

No Education Requirement

Location requirements

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