Integrated Content Marketing Manager focused on developing and distributing global content for Attentive's marketing initiatives. Collaborating with teams across various formats and channels to drive international engagement.
About the role
- Content Marketing Specialist at goTenna developing marketing strategies and content for business-to-government engagements. Collaborating with teams to elevate company and product communications.
Responsibilities
- Develop sales enablement content including decks, product sheets, and other assets to support customer engagement by executive and BD teams
- Develop company-based, product-based, and customer-based content strategies to drive hyper-focused sales engagements at every stage of the customer lifecycle, from new awareness campaigns to “land and expand” opportunities with existing customers
- Work closely with internal and external subject matter experts (SMEs) to develop op-eds and blog posts, prepare talking points/scripts for speaking engagements, and support responses to sales proposals (RFI/RFPs)
- Collaborate closely with goTenna executive team on company branding and messaging public relations, government relations, and various types of proposals, remaining close to strategic goals and ensuring projects remain on track
- Project manage development working with Marketing Design Specialist for all goTenna website properties and prioritize new project/feature “roadmap” as needed for company and team-level goals and as dictated by digital engagement and performance reporting
- Ensure timely, quality, and on budget completion of content marketing projects by providing clear instructions and detailed feedback to internal team members as well as freelancers and other vendors
- Maintain a consistent and up-to-date resources and product collateral library for pre-sales enablement, while supporting the Customer Experience team with post-sale product training and educational materials
- Track performance against data-driven metrics using multiple data sources or systems
- Be responsible for the company wide editorial calendar and publishing cadence/workflows for marketing channels, including goTenna’s website, blog, and social media accounts.
- Establish a data-driven Search Engine Optimization (SEO) strategy to monitor and analyze content performance, making iterative improvements in line with company-level goals, account-based marketing and sales campaigns, and other brand initiatives
- Work with the Product team to translate complex technical specifications into customer ready go-to-market (GTM) products that effectively communicate value to stakeholders.
Requirements
- 8+ years of experience in content marketing, business to government (B2G) sales, or a related field
- Led, directed, or executed content marketing and go-to-market processes specifically for B2G
- Bachelor’s degree in a related field
- Deep attention to detail and strong project management skills
- Aptitude for technology and the ability to connect technical concepts with customer value
- Ability to work with and collaborate with cross-functional groups within and outside the organization
- Attention to detail and strong project management skills
- Strong understanding of SEO principles
- Excellent writing, editing, and oral communication skills — able to readily share writing and other content samples upon request.
Benefits
- Equity
- 401(k) plan
- Unlimited PTO
- Parental Leave with Pay
- Holiday pay (including December recess)
- Medical, Dental, Vision and life insurance
- Pre-tax benefits
- Short- and Long-term disability plans
- Professional Development Stipend
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